Voyado launches retail media in partnership with Nexta and Adform

Retail media has rapidly become a key strategic growth driver for the retail industry and is soon expected to account for 20% of global digital ad revenues. To help more retailers capitalize on this opportunity, Voyado, Adform, and Nexta (recently acquired by Kevel) are launching a new retail media solution in spring 2025.

The solution integrates Adform’s programmatic technology, Voyado’s first-party data-driven platform, and Nexta’s automated infrastructure for seamless implementation. This combination empowers retailers to optimize their ad space and create highly relevant, data-driven campaigns tailored to customer behavior.

Retail media – a new revenue stream for retailers

"Retail media is one of the most exciting revenue opportunities in retail today. With our solution, retailers can quickly start monetizing their ad space by offering it to brands, suppliers, and partners—without building their own systems. This provides a new revenue stream while maintaining full control over the customer experience," says Björn Karlström, Head of Retail Media at Voyado.

The solution is built on four key components:

• First-party data – Enables hyper-relevant ads that improve conversion rates.

• Programmatic capabilities – Provides full control over ad inventory and real-time optimization.
  
  
• Omnichannel integration – Supports campaigns across e-commerce, social media (Google and Meta), physical stores, and email.
  
  
• Advanced attribution – Delivers a complete view of campaign performance with real-time data for actionable insights.

Unlocking potential in the Nordics

Despite retail media’s growing potential, many retailers have struggled with the technical complexities of implementation. Voyado customers can easily maximize their advertising revenues without significant infrastructure investments or technical expertise. The solution requires minimal setup and eliminates common barriers, allowing for a quick and cost-effective launch of retail media.

"Retail media has already transformed the market in the U.S., and we see tremendous potential in the Nordics. Voyado is the perfect partner to integrate retail media into the ecosystem seamlessly. Their platform combines deep product understanding with first-party data, enabling highly relevant ad campaigns that drive results,”,says Jens Bargmann, VP Retail at Adform

“With our combined, API-first technology, retailers can launch retail media without the need for custom development or coding. Nexta brings a level of simplicity to retail media networks, enabling automated workflows, on-site and off-site capabilities, and unmatched customization—this combined solution will help speed time to market and allow retailers to focus on generating revenue and results without technical barriers," says Martin Jensen, VP Partnerships at Kevel.