Voyado appoints new Chief Revenue Officer as UK growth accelerates

Voyado, the Swedish customer experience platform purpose-built for retail, has appointed Thomas Harris as Chief Revenue Officer (CRO), effective 22nd April. Based in the UK, Thomas will lead the company’s continued expansion across the UK&I and Europe, building on its strong Nordic foundation.

With over a decade of experience in the Martech and SaaS space, Thomas has built and led high-performing revenue teams, helping customers grow and succeed in competitive markets. As CRO at SAP Emarsys, he led the global revenue team, driving significant customer growth and strengthening the company’s position within SAP’s Customer Experience portfolio. He has a proven track record of delivering commercial impact.

Voyado is a customer experience platform purpose-built for retail, helping brands turn every interaction into sustained loyalty through AI-powered tools for search, personalisation, marketing, and customer retention.

Thomas joins at a pivotal time, as Voyado continues to demonstrate the platform’s resilience and impact in a turbulent market. With operations across the UK, Nordics, Benelux, and now Germany, Voyado is evolving from Nordic leader to European challenger—on a mission to become Europe’s most beloved retail partner.

Erica Sandelin Ekelund, CEO at Voyado, said: “Bringing in someone with Thomas’s experience and strong focus on customer success gives us a real advantage. He knows what it takes to succeed in this space and is the right person to lead our next phase of international growth. Most importantly, he’s aligned with our mission to make every retailer feel like a frontrunner. We’re delighted to have him on the team.”

Thomas Harris added: “From the first conversation, it was clear Voyado had something special. The product delivers real value to brands people love, and the culture is strong, people-led, and fuelled by momentum. There’s real clarity in the ambition—from Nordic leader to European player. Being purpose-built for retail gives us the focus to move faster and help customers drive meaningful outcomes.

The whole industry is exploring what’s possible with AI—and Voyado is doing so through a retail lens, grounded in real-world outcomes. It’s not about innovation without impact. It’s about helping customers achieve results grounded in their world, their challenges, and their growth goals.”

Voyado’s momentum is also reflected in its growing customer base. In 2024, the company welcomed new partnerships with Ellis Brigham, Brora, Bestseller, Pour Moi, Cutler and Gross, and parenting brand Silver Cross. They join a roster of standout brands already using Voyado to elevate their customer experience—including H&M, Luca Faloni, and Jigsaw.