Voyado and BESTSELLER announce strategic partnership

Voyado has announced its new global partnership with BESTSELLER to help them drive increased customer loyalty and deliver hyper-personalised experiences to their customers across all touchpoints.

Voyado's partnership with BESTSELLER highlights the company's growth journey. While Voyado has its foundation in the Nordics, it is rapidly expanding its business across Northern Europe. By partnering with BESTSELLER, Voyado demonstrates its capabilities for retail brands with a global presence and a strong multi-market approach.

Global fashion group BESTSELLER operates over twenty brands, including JACK & JONES, Vero Moda, and Only. These brands offer clothing and accessories for women, men, teenagers, and children in more than 16,000 multi-brand and department stores and approximately 3,000 branded BESTSELLER retail stores worldwide. This includes 70 countries in America, Asia, Europe, Oceania, and the Middle East.

Talking about the new partnership, Steffen Simonsen, Head of Brand Tech at BESTSELLER, said: "The initial scope of our project was to acquire a loyalty management solution to integrate with our existing marketing automation platform. However, we quickly saw the power of Voyado's unified solution to manage the loyalty program and leverage the loyalty mechanisms seamlessly in our customer communication across all channels."

"We realized that to be successful with our loyalty initiative; it would be critical to enable our users to get insights and act on all customer data, including loyalty data, as efficiently as possible. This efficiency allows us to turn great ideas in the morning into impactful customer experiences by the afternoon without dependencies from central IT."

With Voyado, BESTSELLER can manage customer data, communication, and loyalty in one omnichannel environment to drive personalized campaigns through automation and AI segmentation capabilities. The platform's key focus is enabling users to run personalized campaigns at scale by maximizing time to value with an easy-to-use platform.

BESTSELLER has already started implementing the Voyado platform for all brands. Just a few months after starting the project, it went live with JACK & JONES, Vero Moda, and Only.

Steffen Simonsen continued: "One key factor in deciding to work with Voyado was their retail focus and expertise but also their way of working and approach to partnerships. It was very important for us to find something more than just a software vendor. With Voyado, appreciate the real partnership where both teams work pragmatically to solve problems and deliver value to both organizations."

Once Voyado is fully implemented, BESTSELLER will operate a seamless omnichannel loyalty program across all markets for each brand. Voyado connects to both e-commerce and physical stores to gather all customer data in a unified environment, enabling the brand teams to execute all types of campaigns to maximize recruitment, retention, and activation of consumers in all channels.

Mo Younis, Voyado Sales Director, said: "Our partnership with BESTSELLER represents a significant milestone in Voyado's expansion. It showcases our ability to meet the complex needs of globally recognized brands. Together, we are navigating the multifaceted retail landscape, bringing to life our shared vision of enhanced customer loyalty and personalized shopping experiences."