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New guide: 6 sustainability challenges consumers face
Understanding consumer behavior is crucial, especially since a recent survey revealed that 73% of consumers prioritize retailers' responsibility in sustainability. 36% choose brands that align with their cause. Despite the pressure to maintain transparency and the risks of greenwashing, there are clear starting points for retailers. They should take responsibility for product lifecycle management and engage in after-sales initiatives to promote product longevity and recycling.
This guide explores the complex world of sustainable shopping from a consumer perspective. It provides valuable insights for retailers aiming to foster more environmentally friendly shopping behaviors. As consumer consumption significantly impacts the environment, the guide underscores the urgency for retailers to adapt to sustainability trends and forthcoming regulations like the Green Deal 2050. This aims for a climate-neutral EU by 2050.
The guide includes:
The reversed consumer hierarchy: It is a model that promotes sustainable shopping habits for consumers who want to adopt more eco-friendly practices. However, it can be a tricky balance for retailers to encourage sustainable consumption among their customers while also maintaining a sustainable and profitable business operation.
How to remove obstacles shoppers experience in making sustainable choices: Making good choices isn’t always easy, and shopper obstacles can include the time-consuming nature of researching sustainable products, navigating confusing sustainability labels, and the cost implications of making sustainable choices. The guide covers how retailers can turn these obstacles into opportunities.
Inspiring examples: There are many good examples among retailers, including Adidas, Soft Goat, LYKO, and more. The guide emphasizes reviews, clear product information, and the promotion of second-hand markets as effective methods for encouraging sustainable consumer choices. By offering detailed insights and actionable solutions, this guide serves as a blueprint for retailers to navigate the sustainability landscape and lead in it, ensuring a healthier planet for future generations.
