Finnish fashion brand Papu Design joins Voyado

The Finnish female fashion brand is known for its high-quality and sustainable products designed in Finland and produced in the EU. Papu products are today sold to 27 countries through their online store and at more than 100 retailers. The fashion brand has chosen Voyado to take the next step in boosting loyalty and discovering new ways to reward its customers.

“We are extremely excited to start cooperation with Voyado as they combine CRM with newsletters, SMS, and customer loyalty. We haven’t had a loyalty program before – so this is also an important step for our customer experience. Voyado also means that we can easily handle CRM, loyalty programs, and direct marketing within one application. Automation and ease are important in today’s hectic marketing world, where we really want to concentrate on our loyal customers and customer service”, says Anu Vauhkonen, CEO at Papu Design.

“We are very much looking forward to supporting Papu Design’s journey towards the next level in exceptional customer experiences across channels. Papu is a unique, loved, and sustainable womenswear brand from Finland that can benefit from adding extra personalization and loyalty models for their already loyal customers”, says Niko Kivikkola, Sales Manager at Voyado.