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Sara Backsell

Sara Backsell

Press contact Brand & Communications Lead +46(0)76-288 56 15

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Jens Bargmann, VP Retail at Adform, Björn Karlström, Head of Retail Media at Voyado and  Martin Jensen, VP Partnerships at Kevel.

Voyado launches retail media in partnership with Nexta and Adform

Retail media has rapidly become a key strategic growth driver for the retail industry and is soon expected to account for 20% of global digital ad revenues. To help more retailers capitalize on this opportunity, Voyado, Adform, and Nexta (recently acquired by Kevel) are launching a new retail media solution in spring 2025.

Making brands easy to love

Our mission is to empower every retail business to build strong and lasting relationships with their customers. In a world where personalization and customization have become essential expectations rather than luxuries, we strive to transform how businesses interact with their customers, making every connection a memorable experience. Let's redefine what it means to be truly relevant.

Voyado

Lumaparksvägen 9
120 31 Stockholm
Sweden