Blog post -
Meet Linda Dauriz — member of the Voyado Advisory Board
What makes a retail brand truly stand out today? It’s not just great products or strong branding—it’s the ability to understand customers deeply, create seamless experiences, and build emotional connections.
Few leaders know this better than Linda Dauriz, whose career spans brand transformation, international expansion, and digital innovation. Having held key leadership roles at Tiger of Sweden, Hugo Boss, and McKinsey & Company, she has helped shape some of the world’s most recognized fashion and consumer brands. Now, she’s joining Voyado’s Advisory Board, bringing her expertise to help retailers navigate the next era of customer engagement.
From customer to advisor
"I’ve been a Voyado customer myself during my time as CEO at Tiger of Sweden and was impressed by its capabilities. It’s remarkable how many beloved brands in the Nordics trust Voyado as their customer experience platform of choice," she says.
But what excites her most is Voyado’s opportunity to grow beyond its home market.
"Voyado has built a strong foundation, and I see great potential for expansion across Europe. I’m excited to support the team as they scale and help more retailers build deeper, data-driven customer relationships."
It’s all about relationships
For Linda, customer loyalty is no longer just about transactions—it’s about relationships. She believes that the retailers who will thrive in the coming years are those who:
1. Put data at the core of customer engagement
"Every day, consumers leave behind digital signals—preferences, behaviors, needs, and wants. Retailers that connect these data points can build micro-segments and create more relevant, personalized experiences."
2. Make shopping seamless—and inspiring
"Consumers choose brands that make their everyday lives easier, but also more inspiring. Success comes from engaging them at every touchpoint—offering convenience without losing emotional connection."
3. Master the art and science of retail
"The best brands strike the perfect balance between creativity and data, emotion and analytics. It’s about using insights to fuel authentic, meaningful connections with customers."
Whats next?
As Voyado expands its footprint in Europe, Linda’s experience in brand strategy, digital transformation, and customer engagement will be a key asset.
"Retail is evolving fast, and brands need both technology and deep consumer insights to stay ahead. I’m excited to support Voyado in helping retailers navigate these shifts and build stronger customer relationships."
