Norway Proudly Promotes its Lack of Nightlife

Forget adventures in the dark and prepare yourself for all the fun in the sun! During the summer months in Norway, day follows day, follows day, follows day.But with all this daylight, what happens to the night?

Visit Norway and Scandinavian Airlines are going out on a limb with an unconventional approach to promoting Norway’s iconic endless nights and partnering together this summer to show why Norway’s ‘lack of nightlife’ is a major reason to visit.In engaging us to explore all the reasons why it is a good thing that Norway has ‘no nightlife’, they are positioning the country’s natural beauty in a whole new light (pun intended).Today, the day of the Summer Solstice is the perfect time to share all the incredible culture, activities and culinary experiences visitors can have in Norway during those endless days.

The midnight sun occurs north of the Arctic Circle, with 24 hours of golden daylight throughout the summer months. In Norway’s northernmost stretches, visitors can witness this magical event from as early as April right up until late August. Even Norway’s more southerly destinations will experience extended twilight during the height of summer, meaning there’s no actual darkness to interrupt schedules. From swimming or hiking, to road-tripping or dining al fresco, endless summer days means endless possibilities.

According to Visit Norway’s Director of Tourism Ms Bente Holm, “We are telling the world that Norway, for the summer months at least, has ‘no nightlife’.This is an attention-grabbing proposition that has real edge, that we think will give us the opportunity to talk about the extended hours of daylight and how enriching this can be, while connecting with audiences in a way that will be more salient when making their travel decisions. “

Will Reed, Head of International Marketing, SAS, comments, “It’s never been easier to witness the awe-inspiring beauty of the midnight sun, with SAS offering a wide selection of destinations across Norway, including to Tromsø, ideal for enjoying natural light in combination with the country’s stunning nature, great cultural events and mouth-watering dining experiences.

So, while Norway can’t promise you adventures in the dark, visitors will be sure to find all the excitement they’ll want under the sun. To learn about how to explore Norway’s magical and endless summer days, go to visitnorway.com/No-Nightlife

To book please visit; https://www.flysas.com/gb-en/destinations/norway/

Influencer Engagement

To capture the essence of Norway’s endless days, four influencers have been handpicked to travel to Norway to share their experiences in Visit Norway and SAS’ new Social Media Campaign #NoNightlife:

• George Turner (@georgetheexplorer)
• Ali Horne (@ali.horne)
• Leo Thomas (@theolator)
• Tobias Meyer (@cosmokoala)

Notes to editor

• Follow #NoNightlife on Instagram and explore more at www.visitnorway.com/No-Nightlife
• The campaign is live from June 21 – July 9, 2018
• The #NoNightlife campaign is a collaboration between Visit Norway and SAS
• Creative agency behind the campaign is London based agency mr.h.