Yanmar Compact Equipment is undergoing a shift in its approach to the market. The most visible element was the bold decision in 2020 to depart from its conventional yellow machine livery to the striking Premium Red. We talk to global director of brand development, Elsie de Nys.
Effective 1st April 2024, José Cuadrado has been appointed Global Chief Executive Officer at Yanmar Compact Equipment (Yanmar CE), and Chairman of the Board at Yanmar Holdings Co., Ltd. Cuadrado replaces Giuliano Parodi who, for the last six years, has successfully led the transformation of Yanmar CE into a global leader.
The launch 30 years ago of the Yanmar CE ViO range of compact excavators caused a sensation. Unlike other excavators of its kind at the time, the ViO at no stage of its rotation did the rear of the cab/superstructure extend beyond its tracks. This meant that the machines could operate in the tightest of spaces without fear of a rear collision with nearby buildings, vehicles – or people.
Yanmar Compact Equipment introduces the all-new 47.6-horsepower V7 compact wheel loader to the North American market. The 9,370-pound machine fills the gap in the Yanmar wheel loader line between the V4-7 and the V8 and features a low operating weight, comfortable cab area and high bucket capacity.
GRAND RAPIDS, Minn. (Nov. 22, 2023) — Yanmar Compact Equipment North America (Yanmar CE North America), encompassing the Yanmar Compact Equipment and ASV brands, has entered into a partnership with the City of Grand Rapids, Minnesota, to secure naming rights of the former IRA Civic Center. Starting November 1, 2023, the facility was renamed Yanmar Arena.
With over 200,000 visitors per year, th
Yanmar Compact Equipment North America, encompassing the Yanmar Compact Equipment and ASV brands, prepares to showcase new products at the Equip Exposition October 18-20, 2023, in Louisville, Kentucky. Yanmar Compact Equipment will feature its TL100VS at the booth. The machine is one of four new compact track loaders that premiered at CONEXPO 2023.
Yanmar America has unveiled a new parts e-commerce platform, aimed at enhancing customer service. The nationwide launch of the platform in the United States took place on Monday, July 17, offering a user-friendly solution for customers to access Yanmar genuine parts. The parts e-commerce platform can be accessed at: www.buyyanmar.com
Yanmar Compact Equipment North America (Yanmar CE North America), encompassing the Yanmar Compact Equipment and ASV brands, breaks ground on a 32,000-square-foot expansion to its Grand Rapids, Minnesota facility. The expansion will greatly increase manufacturing capacity and allow for Yanmar compact track loaders to be manufactured alongside ASV compact track loaders.
Yanmar Compact Equipment introduces the TL100VS compact track loader — the first machine in its new compact track loader line. The loader is designed specifically for the construction, utility and rental industries. The TL100VS offers Yanmar reliability, productivity and intuitive features for enhanced efficiency and easy training for new operators.
The compact track loader has come from nowhere to outsell any other compact product in the US. But why? Versatility and speed are the answer, says Yanmar CE’s Buck Storlie.
Yanmar Compact Equipment launches its entry as a comprehensive compact equipment solutions provider at CONEXPO 2023 with a new line of compact track loaders. The TL65RS, TL75VS, TL80VS and TL100VS are construction-grade machines featuring the company’s performance, efficiency, technology and reliability standards.
The industry has weathered a range of crises since the last CONEXPO-CON/AGG. While uncertainties remain, there is a lot to be optimistic about, says Tate Johnson, President of Yanmar Compact Equipment North America.
Yanmar Compact Equipment will launch a new product line strengthening its offering of compact equipment at CONEXPO-CON/AGG 2023 in Las Vegas. The manufacturer will have a 7,880-square-foot booth under the Yanmar Compact Equipment North America umbrella. Yanmar will show its new products as well as its mini excavators, wheel loaders and tracked carriers at booth W40059 in the West Hall.
Yanmar Compact Equipment North America (YCENA), encompassing the Yanmar Compact Equipment and ASV brands, finalizes its status as a single legal entity. The major milestone comes three years after the Yanmar Group acquired ASV Holdings, Inc. Now, the Yanmar Compact Equipment division in North America and ASV officially join to become YCENA.
GRAND RAPIDS, Minn. (Jan. 17, 2023) – Yanmar Compact Equipment North America (Yanmar CE NA), encompassing the Yanmar Compact Equipment and ASV brands, announces plans for a 32,000-square-foot expansion to its Grand Rapids, Minnesota facility. The new expansion and a subsequent paint system will increase paint capacity by up to three times with maximum automation and allow a parts manufacturing cap
Yanmar Compact Equipment introduces a new generation of its ViO17 and ViO25 mini excavators. The ViO17-1E and ViO25-6B are upgraded for improved operator comfort, convenience and ease of use while retaining Yanmar equipment’s reputation for high performance and reliability in tight spaces.
GRAND RAPIDS, Minn. (May 5, 2022) – Yanmar Compact Equipment North America launches a state-of-the-art website dedicated to its lines of compact equipment. The site comes as one of many new investments Yanmar is making in the North American market and corresponds to the company’s initiative to adopt a customer-focused approach in every facet of its business.
“Our main goal with the website was
Yanmar America Corporation, located in Adairsville, GA, is the regional headquarters of Yanmar Holdings Co., Ltd. a global company based in Osaka, Japan. Yanmar was established in 1912, and in 1933 became the world's first manufacturer to develop a practical small diesel engine. Today, Yanmar is a recognized leader in the design and manufacturing of advanced performance diesel engines and diesel-powered equipment, as well as gas engine-based energy systems. Yanmar America Corporation is located at 101 International Parkway, Adairsville, GA 30103.
101 International Pkwy, Adairsville
30103 Adairsville
United States