Yanmar Launches Website Dedicated to Compact Equipment

GRAND RAPIDS, Minn. (May 5, 2022) – Yanmar Compact Equipment North America launches a state-of-the-art website dedicated to its lines of compact equipment. The site comes as one of many new investments Yanmar is making in the North American market and corresponds to the company’s initiative to adopt a customer-focused approach in every facet of its business.

“Our main goal with the website was to provide a rich customer experience,” said Regan Meyer, marketing manager for Yanmar Compact Equipment North America. “This aligns closely Yanmar’s strategy to transform how we create value for and build relationships with customers.”

The new website makes it fast and easy for users to find information on the Yanmar brand and the compact equipment products offered in North America. It requires fewer clicks to reach product and industry pages, and the intuitive layout makes it simple to locate desired information, in addition to improving the site’s visual appeal.

Practical features add more usability to the site. A new Build & Price tool allows users to customize a machine with the configurations they are most interested in. They can then submit the configuration and be contacted by a dealer with a quote. Site visitors can also visit the News page to stay current on the latest updates from Yanmar Compact Equipment and read helpful articles. Users can sign up for Yanmar’s newsletter to receive news and updates directly in their inbox.

See the new website at www.YanmarCE.com.

About Yanmar Compact Equipment

Yanmar is a leading global player in the industrial machinery industry. In the compact equipment sector, Yanmar was first to market with the launch of the first self-propelled mini excavator in 1968 and its invention of the revolutionary zero-tail excavator in 1993. Yanmar Compact Equipment has four production plants in Japan, France, Germany, and the U.S., to deliver a range of products and services to the global market. For more details, please visit the official website: www.YanmarCE.com