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What if they don’t hear your 4 million dollar ad? EyeTrackShop study finds sound crucial to reaching full ROI on Super Bowl ads.
”With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating your visual message without sound is critical. Advertisers need to understand that if you can’t communicate your message without sound, you’re losing money. And with a 4 million dollar price tag a lot is at stake.” says EyeTrackShop President of the Americas and General Manager, Jeff Bander
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