UK 2014: Ice Cream And Desserts Market Analysis Research Report

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Flavour trends have been widely explored by operators in the ice cream and desserts market, looking to cater to adventurous palates and continuously refresh their offering. Coffee, dessert and alcohol-inspired flavours have been seen across the ice cream and desserts market, appealing to adult tastes.

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Table of Content

Introduction

Definition
Ice cream
Desserts
Abbreviations

Executive Summary

The market
The future
Figure 1: Forecast of UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2009-19
Figure 2: Forecast of UK retail sales of desserts, by value, 2009-19
Market factors
Warm weather provides a boost
Decline in adults in family lifestage
Health remains an issue
Companies
Unilever leads the ice cream market
Figure 3: Leading manufacturers’ shares in the UK retail ice cream market, by value, 2013/14*
A decline in NPD in 2013
Adspend exceeds £30 million
The consumer
Ice cream and desserts are deemed indulgent and comforting
Figure 4: Correspondence analysis of qualities associated with ice cream, desserts and yogurt/yogurt drinks, April 2014
More than eight in 10 buy and eat ice cream, sorbet and frozen yogurt
Figure 5: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2014
Two in five see frozen yogurt as healthier than ice cream
Figure 6: Attitudes towards ice cream, April 2014
More than three in four adults eat desserts
Figure 7: Types of desserts eaten/bought in the past three months, April 2014
Individual portions appeal to two in five
Figure 8: Attitudes towards desserts, April 2014
What we think

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Issues and Insights

Innovation on flavour helps to cater to the more adventurous consumer
The facts
The implications
Snacking poses an opportunity to expand usage
The facts
The implications
Investment in healthier versions could help to improve ice cream’s image
The facts
The implications

Trend Application

Trend: Make it Mine
Trend: Guiding Choice
Trend: Brand Intervention

Market Drivers

Key points
Warm summer 2013 weather boosts sales
Figure 9: Mean temperature, rainfall and sunshine hours over summer (June, July and August), UK, 2008-13
Rise in consumer spending could offer opportunities for trading up
Manufacturers remain under pressure from rising commodity prices
Sugar content is a concern for those eating ice cream
Forecast decline in the number of adults in family lifestage could affect the market adversely
Figure 10: Forecast adult population trends, by lifestage, 2008-18
Rise in one-person households poses a challenge
Figure 11: UK households, by size, 2008-18
That ABs account for one in four adults should continue to benefit premium products

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Strengths and Weaknesses

Strengths
Weaknesses

Who\'s Innovating?

Key points
Chilled desserts lead NPD in 2013
Figure 12: New product launches in ice cream and desserts, by segment, 2010-14
Snacking fuels innovation
Ice cream
Desserts
Flavour innovation caters to consumer interest
Coffee varieties are on-trend
Alcohol-inspired flavours cater to adult tastes
Dessert-inspired flavours
Frozen yogurt segment sees new flavours
Sweet and savoury
Development of lower-fat/sugar versions is limited
Figure 13: New product launches in ice cream and desserts, by ‘low/no/reduced fat’ and ‘low/no/reduced sugar’ claims, 2010-14
Free-from launches in ice cream look to cater to diet-specific needs
Appealing to the family market
Ice cream
Desserts
Brands look to build on their equity and extend into new areas
Ice cream
Desserts

Market Size and Forecast

Key points
Ice cream
Figure 14: UK retail value and volume sales of ice cream, sorbet and frozen yogurt, 2009-19
Forecast – Ice cream, sorbet and frozen yogurt
Figure 15: Forecast of UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2009-19
Desserts
Figure 16: UK retail value and volume sales of desserts, 2009-19
Forecast – Desserts
Figure 17: Forecast of UK retail sales of desserts, by value, 2009-19
Methodology

Segment Performance

Key points
Ice cream holds massive lead in the market
Figure 18: UK retail value and volume sales of ice cream, sorbet and frozen yogurt, by type, 2011-14
Multipacks see strongest growth in ice cream
Figure 19: UK retail value and volume sales of ice cream, by format, 2011-14
Chilled formats take the lead in desserts
Figure 20: UK retail value and volume sales of ambient, chilled and frozen desserts, 2009-14

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