STA Travel maximizes website uptime with Zeus

CAMBRIDGE, UK – 19 July 2010 – Zeus Technology, the only pure software-based application traffic management (application delivery controller) company, is helping STA Travel provide a much faster and highly accessible website. The world’s largest travel company for students and young people, is using Zeus Traffic Manager to ensure its website is highly performant, so customers receive an excellent experience when browsing and booking travel online. 

With websites hosted in the UK and the UK website receiving around 5,000 page element hits per minute from the EMEA region alone, STA Travel turned to Zeus for support because access to the company’s website was slow. In addition, peaks in online traffic from promotional campaigns became difficult to manage. 

STA Travel chose Zeus over alternative hardware-based products, because its software solution was cost-effective, quick to deploy and easy to configure. The rich set of features, including content caching, has negated the need for STA Travel to purchase additional web servers, resulting in significant cost savings.

Andy Mills, CIO, STA Travel Group, explains, “Ensuring our site can cope with peaks in traffic and deliver an excellent level of service is critical as customers won’t hesitate to go elsewhere if their needs can’t be met quickly. The Zeus solution has given us the control and visibility needed to significantly improve our website performance. The detailed monitoring and reporting metrics has also given us powerful insight into traffic patterns and what users are doing when visiting the site.” 

Paul Brennan, CEO, Zeus Technology, comments, “When it comes to providing a service online, it’s critical that organizations such as STA Travel, take every possible step to ensure customers don’t grow frustrated if a website slows or incurs downtime. Our application delivery controller software intelligently manages and prioritizes web traffic, providing a fast, reliable, secure web presence, which will ultimately help strengthen a company’s brand reputation and customer loyalty.”

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About STA Travel

STA Travel is a global travel specialist with 30 years experience advising young people on holidays and adventures abroad. They offer a unique range of flights, accommodation, tours and expeditions in 90 countries and send over 6 million passengers away each year. STA Travel has over 400 branches worldwide. Visit www.statravel.com for details on all products and services.

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GSTA@hillandknowlton.com