Voi Jeans adds ‘Fit Guides’ to its online collection

Today sees the launch of the new ‘Fit Guides’ feature to the Voi Jeans website.  This exciting new feature maximises the shopping experience for the customer, allowing them to see at a glance the types of denim fits available and being able to purchase directly from those collections.

Whether it’s Slim, Regular, Straight or Loose – all jeans available on the website are now grouped into easy to identify categories to make shopping for the perfect pair even easier.  Each fit type is represented by a different coloured tab which gives a short description of the type of jean when hovered over with the mouse.

Voi Jeans designs denimwear under the motto ‘Engineered for You’, mixing years of jeans manufacturing experience with the latest styles and trends to provide high quality items for both men and women.  The new ‘Fit Guides’ feature gives customers the opportunity to choose exactly what they want at the click of a button, without the hassle of trawling through dozens of styles to find the type of jeans they want.

This season, Voi Jeans is committed to enriching the customer experience by educating them on the engineering process that goes into the making of their jeans - allowing them to get to know the brand and their products better and seeing all the hard work that goes into the finished product.

The ‘Fit Guides’ for both men and womenswear are now live on the Voi Jeans website at www.voijeans.com

Notes to Editor:

• Voi Jeans was founded in 1988 Preston United Kingdom, by a family with a history of working with denim, aiming to provide cutting edge styles of denim, different wash techniques and affordable fashion for the modern consumer. Voi meaning ‘You’ in the Italian language promoting the tagline ‘Engineered for you’. Read more at www.voijeans.com
• Press Contact for Voi Jeans: Samantha Caldwell (PR and Marketing) Tel: (+44)01772 566293, Mobile: (+44) 07792462060, Email: sammie@rhodiplc.co.uk Address: 1 Fishwick Park, Mercer Street, Preston, PR1 4LZ. (also contact to request hi-res images or look book for AW12)
• Contact for E-Commerce for Voi Jeans Co: Phil Stott, Tel: (+44) 01772 841988. Email: phil@voijeans.co.uk Address: 1 Fishwick Park, Mercer Street, Preston, PR1 4LZ.
• To view the ‘Fit Guides’ visit http://www.voijeans.com/mens/jeans.html