Press release -
Com-pàirteachas turasachd tionnsgalach airson nan Eilean Siar
Tha VisitScotland ann an com-pàirteachas le Turasachd nan Eilean Siar, air dòigh-obrach ùr ainmeachadh airson a bhith a’ toirt seachad fiosrachadh do luchd-turais anns na h-Eileanan Siar.
Chaidh aonta foirmeil a ruighinn a nì cinnteach gu bheil farsaingeachd de sheanailean eadar-dhealaichte, ruigsinneach agus co-òrdanaichte aig luchd-tadhail do na h-Eileanan Siar gus fiosrachadh fhaighinn - gam brosnachadh gus fuireach nas fhaide, a bhith a’ cosg barrachd agus a bhith a’ sgaoileadh bhuannachdan na turasachd air feadh nan Eilean Siar fad na bliadhna.
Ann an co-obrachadh le Turasachd nan Eilean Siar agus com-pàirtichean eile, tha planaichean a-nis gan cur an sàs gus: an iCentre làithreach ann an Steòrnabhagh a leasachadh; gus com-pàirteachas fiosrachaidh ùr fad na bliadhna a chruthachadh anns an Tairbeart le bùth; a’ cruthachadh chom-pàirteachasan fiosrachaidh ùra agus leasaichte ann an Uibhist, le taic bho neach-obrach sònraichte stèidhichte ann am fear de na h-ionadan com-pàirteachais rè seusan na turasachd; agus a’ togail làthaireachd nas treasa ann am Barraigh còmhla ris a’ ghnìomhachas turasachd ionadail airson seusan 2019.
Tha seo a’ leantainn air ath-sgrùdadh ro-innleachdail air solar fiosrachaidh do luchd-tadhail anns na h-Eileanan Siar aig an àm seo, ann an co-chomhairle dlùth le Turasachd nan Eilean Siar agus le luchd-ùidh, gus freagairt ris na h-atharrachaidhean leantainneach anns na dòighean anns am bi luchd-tadhail a’ sireadh fiosrachadh, agus iad ag aithneachadh cuideachd nàdar agus cruinn-eòlas sònraichte nan eilean. Chaidh an lèirmheas seo a dhèanamh mar phàirt den iomairt a dh’ainmich VisitScotland an-uiridh air atharrachaidhean air solar fiosrachaidh air feadh na h-Alba.
A rèir a’ phlana gus ceanglaichean a leasachadh do luchd-tadhail, tha Turasachd nan Eilean Siar cuideachd an dòchas Wi-Fi a sgaoileadh ann an diofar àiteachan com-pàirteachais air feadh nan eilean.
A bharrachd air seo, tha an dòigh-obrach ùr a’ feuchainn ri àite iomchaidh a thoirt do na h-Eileanan Siar ann an Ionadan VisitScotland air tìr-mòr leithid Ullapuil, An Òbain, Phort Rìgh agus Inbhir Nis a barrachd air a bhith a’ brosnachadh prògram Com-pàirtiche Luchd-tadhail VisitScotland (Visitor Information Partner - VIP) thairis air na h-eileanan. Tha còrr is 100 tàlaidhean, solaraichean àiteachan-fuirich agus taighean-bìdh anns na h-Eileanan Siar air gabhail anns a’ phrògram VIP mar-thà.
Bidh na ‘Coo Vans’ aig VistScotland agus an sgioba aige de luchd-obrach a-muigh fhathast a’ tadhal air an sgìre cuideachd.
Thuirt Malcolm Roughead, Àrd-oifigear VisitScotland: “Bidh sinn ag obair gu dlùth le coimhearsnachdan, gnìomhachasan agus buidhnean mar thoradh air ar com-pàirteachas leantainneach le Turasachd nan Eilean Siar gus dèanamh cinnteach gu bheil àite fiosrachaidh anns gach ceàrnaidh de na h-Eileanan Siar, a’ taisbeanadh an stòrasan beairteach, neamhnaidean falaichte agus sgeulachdan ionadail.
“’S ann mu roghainn an luchd-cleachdaidh a tha turasachd san latha an-diugh, a’ toirt seachad dhòighean tionnsgalach ùra gus eaconamaidh an luchd-tadhail a leudachadh. Tha fios againn gu bheil mòran den luchd-tadhail againn a-nis ag iarraidh nan rudan traidiseanta do luchd-turais a dhèanamh còmhla ri rudeigin sònraichte a bheir iad air falbh bhon àbhaist, agus a bheir cothrom dhaibh fìor eòlas fhaighinn air Alba nach fhaigheadh iad ann an àiteachan eile.
"Cuidichidh an com-pàirteachas seo, còmhla ris na leasachaidhean air-loidhne agus co-obrachaidhean digiteach leantainneach againn, gus cur ri solar fiosrachaidh do luchd-tadhail agus gus taic a thoirt do na com-pàirtichean turasachd againn ann an sgìrean air feadh na h-Alba.”
Thuirt Ian Fordham, Cathraiche Turasachd nan Eilean Siar: "Tha rannsachadh air sealltainn gu bheil luchd-tadhail a-nis a’ sireadh fiosrachadh air ceann-uidhe nan saor-làithean aca ann an àiteachan cho eadar-dhealaichte ris a’ bhòrd-bhracaist, an taigh-seinnse no air an rathad. An uair sin nuair a tha iad air saor-làithean, bidh iad a’ sireadh fiosrachadh fhad ’s a tha iad a-muigh, mus fhàg iad an t-àite-fuirich aca, no nuair a bhios iad aig ionad do luchd-turais.
"Ach ann an àiteachan mar na h-Eileanan Siar, tha an ceangal pearsanta fhathast cudromach, agus mar sin tha sinn airson dèanamh cinnteach gun urrainn do luchd-tadhail fiosrachadh fhaighinn ann an dòigh ‘cheangailte', tro dhiofar roghainnean ge b’ e far a bheil iad anns na h-Eileanan agus ge b’ e dè an t-àm den bhliadhna a th’ ann.”
Tha làrach-lìn VisitScotland visitscotland.com agus làrach-lìn Turasachd nan Eilean Siar www.visitouterhebrides.co.uk a’ ciallachadh gu bheil comhairle an-còmhnaidh ri faighinn mu na tha ri fhaicinn agus ri dhèanamh anns na h-Eileanan Siar.
An-uiridh, dh’fhoillsich VisitScotland atharrachaidhean air an dòigh anns am bi e a’ toirt seachad fiosrachadh air feadh na h-Alba, an dèidh atharrachaidhean ann an dòigh-ghiùlain aig luchd-tadhail. Tha an ro-innleachd nàiseanta ùr ag amas air a bhith a’ dèiligeadh ri mar a tha na h-àireamhan a tha a’ tadhal air ionadan fiosrachaidh VisitScotland air feadh na dùthcha a’ tuiteam, le dithis às gach triùir de luchd-tadhail a-nis a’ faighinn fiosrachadh air-loidhne, ach aig an aon àm ag aithneachadh gu bheil feum fhathast air seirbheis fiosrachaidh aghaidh ri aghaidh làidir.
Seirbheisean Fiosrachaidh eile aig VisitScotland:
Aig an àm seo tha 7,300 ball aig iKnow, a’ choimhearsnachd chruinneil air-loidhne aig VisitScotland a ruigear tro visitscotland.com agus a tha a’ toirt beò sràidean, caractaran agus cruthan-tìre na dùthcha againn don fheadhainn a tha fìor mheasail air an dùthaich againn. Tha for-ruigheachd digiteach eile a’ toirt a-steach com-pàirtichean ùra le TripAdvisor, Booking.com agus Turasachd Digiteach Alba.
AN DEIREADH
Topics
- Tourism
Categories
- gaelic
- corporate communications
- outer hebrides
Regions
- Scotland
Notes to Editors
VisitScotland
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
Outer Hebrides Tourism
- Follow us on twitter: @outerhebs
- Outer Hebrides Tourism is a Community Interest Company, which exists to develop, promote and sustain the tourism industry in the Outer Hebrides. Tourism generates £65m in economic value for the islands, sustains 1000 FTE jobs, and is one of the key growth sectors in the economy of the Islands.
- There are approx 218,000 visitors per year, 900 accommodation providers directly supported by tourism, and 100's of other businesses whose livelihoods depend on the visitor economy.
- The current tourism strategy for the Outer Hebrides, entitled “Tourism Outer Hebrides 2020”, developed and delivered in a public-private partnership by OHT, Comhairle nan Eilean Siar, Highlands and Islands Enterprise and Visit Scotland. View it here.
2018 Year of Young People
- The Year of Young People (YoYP 2018) will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally
- Central to YoYP 2018 will be a celebratory events programme that puts young people at the heart of its development and delivery, creating new and valuable experiences for young Scots and the wider public, with links to the inaugural 2018 European Championships.
- Over 200 young people throughout Scotland are currently being recruited to become YoYP 2018 Ambassadors. Ambassadors will ensure that people and organisations in their communities know about what’s happening and will lead on projects and activities to create events and opportunities to celebrate young people.
- The Year of Young People will have six themes which were developed in co-production with young people themselves:
- Participation – looking at how young people can influence public services and decisions which affect their lives
- Education – creating a stronger role for young people in shaping their learning
- Health and Wellbeing – supporting young people to lead healthier, active lives and have opportunities to learn about and improve their mental health and resilience
- Equality and Discrimination – broadcasting the value of young Scots, challenging negative perceptions of young people, and supporting young people to take leading roles in challenging discrimination in all its forms.
- Enterprise and regeneration – celebrating young people’s role in innovation, entrepreneurship and the Scottish economy as well as making Scotland a greener and more pleasant place to live
- Culture – celebrating young people’s talent and contribution to Scottish culture and arts.
- Further information on what’s happening and how people can get involved can be found on the new website www.yoyp2018.scot or @YOYP2018 on Twitter.
