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Old Luxembourg Brindille: A Modern, Elegant Interpretation of the Classic, Alt Luxemburg

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Old Luxembourg Brindille: A Modern, Elegant Interpretation of the Classic, Alt Luxemburg

Vintage or contemporary? The look of the new tableware series Old Luxembourg Brindille is betting on both and presenting the first décor in the Villeroy & Boch history, Alt Luxemburg, with the fine, blue flower branch in a new style. The traditional form and decoration has been newly interpreted and adapted into a contemporary design.

The décor Old Luxembourg Brindille is an eye-catcher for its colour alone. Deep cobalt blue is quite simply the historical colour for porcelain decors, already used for Chinese vases from the 1st millennium and the famous Delft faience. The roots of the floral motif go back to the 18th century: starting in 1768 the Boch brothers used the Brindille as a hand-painted décor on fine stoneware dishes in their factory in Septfontains, Luxemburg.

And that’s why today the flower vines are being used on a modern, simple round form as the tableware collection Old Luxembourg Brindille – sometimes in powerful blue on shining white like the historical original, sometimes inverting the colours to white on blue. Furthermore, some of the aspects of the motif have been cut out, enlarged and presented anew. This way the dishes receive a contemporary, expressive colourfulness with strong decorative impulses.

Old Luxembourg Brindille is manufactured out of premium porcelain and decorated using the lithographic technique. All the items are dishwasher and microwave-safe and therefore made for everyday use.

With the matching glass Old Luxembourg Brindille the table setting is complete. Here too the flower branch is part of the presentation as an engraving. Naturally, very much in line with “history meets modernity” – elegant in a consciously reserved design.

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Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

Contacts

Melanie Schnitzler

Melanie Schnitzler

Press contact Director Corporate Communications +49 (0) 151 23 54 75 55
Anabell Westrich

Anabell Westrich

Press contact Corporate Communications DACH +49 (0) 6864 81 13 38
Corinne Weyrauch

Corinne Weyrauch

Press contact Global Brand Communications Dining & Lifestyle +49 (0) 6864 81 27 71
Simon Lauer

Simon Lauer

Press contact Global Brand Communications Bathroom & Wellness +49 (0) 6864 81 27 22
Veronika Friedrich

Veronika Friedrich

Press contact Global Brand Communications Bathroom & Wellness +44 (0) 7592 386 335
Lioba Wagner

Lioba Wagner

Press contact Brand Communications DACH +49 (0) 6864 81 13 30
Marc Nagel

Marc Nagel

Press contact Brand Communications DACH +49 (0) 228 521 253
Jenny Wilson Smith

Jenny Wilson Smith

Press contact Communications UK +44 (0) 1482 499637
Laura Caragliano

Laura Caragliano

Press contact Communications Italy +39 (0) 2 2888319
Monika Kostadinova

Monika Kostadinova

Press contact Communications Bulgaria +359 (0) 675 30243
Burson

Burson

Press contact PR France Marine Torresse +33 (0) 6 4665 7771
Talk About PR & Communicatie

Talk About PR & Communicatie

Press contact PR Netherlands Natasja Gregorowitsch & Karen Baelde +31 (0) 76 581 54 66
Talk About PR & Communicatie

Talk About PR & Communicatie

Press contact PR Belgium Natasja Gregorowitsch +31 (0) 76 581 54 66
Anna Strand

Anna Strand

Press contact PR Nordics
Interdependence PR

Interdependence PR

Press contact PR USA Geetha Kerlin (Dining & Lifestyle) +001 (0) 917 596 0004
Klartext PR

Klartext PR

Press contact PR Austria Mag. Gerhild Hofer +43 (0) 650 81 88 938
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Old Luxembourg Brindille: A Modern, Elegant Interpretation of the Classic, Alt Luxemburg
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Spoil yourself and others everyday in style

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom & Wellness and Dining & Lifestyle, and is active in 125 countries.

Villeroy & Boch

Saaruferstraße
66693 Mettlach
Germany

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