Skip to content
Avarua
Avarua

Press release -

“Esprit d’aventure” for exclusive fine dining – Avarua: A blossoming paradise on fine porcelain

The year is 1773. The British navigator James Cook discovers the island group later named after him during his voyage to the South Seas. Boasting a paradisal jungle and fascinating flora and fauna, the Cook archipelago, whose fifteen islands lie scattered across 250 km² of the Pacific Ocean, is an exclusive dream destination today that awakens wanderlust and promises indulgent moments of luxury. It’s hardly surprising that the exotic flair of these Pacific islands has now found its way into haute couture and interior design.

Inspired by this idyll, Villeroy & Boch has created a new Signature collection that bears the illustrious name of the capital of the Cook Islands: Avarua. “Esprit d’aventure” is the credo of this exclusive collection with exquisite decoration and an opulent attitude that will attract all the attention – a homage to Captain Cook’s spirit of discovery and an invitation to make fine dining at home an exotic adventure.

Featuring intricate, artistic, natural-looking motifs of flowers, leaves and birds, the high-quality crockery made from the finest Premium Bone Porcelain has been designed with a decidedly soft and calm colour scheme: elegant red flowers of the Gloriosa superba, mangroves and strelitzia leaves in various greens surrounded by colour-coordinated hummingbirds, either on pure white porcelain or an all-over blue background. The modern Avarua design concept is rounded off by precious real gold detailing: delicate lines give the decoration a three-dimensional and very animated look.

Avarua transforms the dining table into an imaginative paradise where flora and fauna can unfold their beauty. Exquisite gift items such as a cake stand, porcelain jar or decorative bowl will impress anyone who loves sophisticated décors and distinguished interiors with an exotic touch.

Photos for download: https://cs.villeroy-boch.com/o...

Topics

Categories


Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Dining & Lifestyle, and is active in 125 countries.

Contacts

Corinne Weyrauch

Corinne Weyrauch

Press contact PR Manager Dining & Lifestyle +49 (0) 6864 / 81 27 71
Lioba Wagner

Lioba Wagner

Press contact PR Manager B2C +49 (0) 6864 / 81 13 30

Spoil yourself and others everyday in style

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom & Wellness and Dining & Lifestyle, and is active in 125 countries.

Villeroy & Boch

Saaruferstraße
66693 Mettlach
Germany

Visit our other newsrooms