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Enjoyment all year round: The Apéro as a lifestyle ritual

Press release -

Enjoyment all year round: The Apéro as a lifestyle ritual

Whether it's Apéritif in France, Aperitivo in Italy, or Apero in Switzerland – the convivial gathering over small delicacies and a fine drink has long become a global phenomenon and an integral part of modern food and drink culture. What once began as a summertime ritual has evolved into a year-round trend: whether on a terrace in summer or in a bar in winter, the social occasion of coming together over drinks and light bites knows no season. With Manufacture Travertine, La petite Boule and glassware from Villeroy & Boch, it becomes a culinary experience all year round.

Design meets indulgence

The new Manufacture Travertine collection consists of elegant eye-catchers and combines minimalist design with an exceptional feel. The five high-quality travertine serving pieces boast warm, earthy shades and the characteristic textures of natural stone. The pleasant feel of travertine, the minimalist design and the graceful glass cloche create a harmonious atmosphere for stylishly serving aperitifs and creating special moments of enjoyment.

The La petite Boule also turns the aperitif into an experience: The small porcelain sphere consists of four small bowls and a plate, which are ideal for serving finger food, but can also be easily assembled back into a stylish sphere. This makes La petite Boule the perfect stage for the aperitif: Decorated on a sideboard or table as a design object, it attracts all eyes, its exciting history allows for a charming conversation starter at any time, and with its bowls in different sizes, it is unmatched in functionality.

Drinks should not be missing at the aperitif. The matching glasses can be found in the Manufacture Rock collection: The wine, sparkling wine, water and long drink glasses are characterized by their coloured stem in black or white. While wine and sparkling wine glasses are sprayed by hand, the water and long-drink glasses are hand-painted. Fine brushstrokes on the glass underline the handcrafted look.

Photos to download: https://cs.villeroy-boch.com/o...

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The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its strong brand portfolio including its two main brands Villeroy & Boch and Ideal Standard, the Group has more than 12.000 employees and is present in around 140 countries worldwide.

Contacts

Corinne Weyrauch

Corinne Weyrauch

Press contact Global Brand Communications Dining & Lifestyle +49 (0) 6864 81 27 71
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Spoil yourself and others everyday in style

The Villeroy & Boch Group is one of the global leaders in premium dining & lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. With its strong brand portfolio including its two main brands Villeroy & Boch and Ideal Standard, the Group has more than 12.000 employees and is present in around 140 countries worldwide.

Villeroy & Boch

Saaruferstraße
66693 Mettlach
Germany

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