XL STUDIO launches today, a new creative agency connecting brands with the global gaming community

• XL STUDIO will offer innovative and original creative campaigns to help brands connect with the global gaming community
• XL STUDIO will operate globally to deliver events, activations, and exposure for brands and their audiences through creating engaging and innovative campaigns, events, and activations
• Gaming industry veterans will lead the company with a combined history of over 20 years of experience, including the owner of esports team Dire Wolves and now Studio Director, Jason Spiller

14th February, London: XL STUDIO, a new global creative agency specialising in creating engaging and innovative campaigns, events, activations, and exposure for brands, is excited to reveal its official launch today. Founded by industry veterans with a combined force of over 20 years of experience, XL STUDIO is set to design bespoke campaigns and activations for mainstream and gaming brands alike, assisting in establishing a genuine connection with the global gaming community.

Launched by industry professionals who leverage over 20 years of experience, the team consists of Managing Director and GIANTX (previously EXCEL ESPORTS) Chief Commercial Officer, Mark Carter, as well as Studio Director, Jason Spiller, who founded Arcanist, a successful gaming and esports agency. Reagan May will join as Creative Lead, having previously worked as a social media strategist for some of the biggest clients in gaming, including influencers to help build world-class campaigns.

Additionally, Jeffrey Marriott, who has extensive experience working with the largest companies in gaming such as Bungie, Humble Games and Epic Games, will join as Influencer Lead while Craig Nimmo, an expert in hosting and building large-scale events for a variety of gaming and esports clients will join as Operations Lead.

The agency has already worked to bring a series of events and campaigns to the public eye, including bringing sports fashion and outdoor brand JD Sports to the gaming trade fair, Gamescom, with its immersive experiential, Beyond the Basement. Creating a unique entertainment playground allowed guests to view JD’s culture throughout the years, showcasing brand awareness through interactive displays that garnered over 35,000 attendees throughout Gamescom. XL STUDIO also worked alongside rhythm game developers, Drastic Games, and mobile network operator EE, during its Valorant Women’s Cup tournament at Insomnia Gaming Festival in 2023.

JRJ Group, who previously acquired a majority stake in EXCEL ESPORTS, recently rebranded to GIANTX, following their merger with Spanish esports organisation, Giants, continue their support in this new venture to deliver innovative and imaginative campaigns to brands globally..

Jason Spiller, XL STUDIO Studio Director, commented: “With the foundations built by an incredibly talented and creative team, we’ve built XL STUDIO with the ambition of delivering versatile and engaging campaigns that put our clients’ projects in the spotlight. From social media experts to influencer managers, who have worked across the industry and with some of the biggest names imaginable, we’re excited to build and execute gaming and digital culture strategies and campaigns for brands around the globe.

Mark Carter, Managing Director, added: “The esports and gaming industry has grown exponentially in recent years, and with this growth, it is becoming increasingly challenging for Brands to gain impactful visibility and ROI. With XL STUDIO, we’re proud to bring years of invaluable knowledge to the table to help curate and execute gaming-focused strategies and campaigns for global brands.

For additional information, visit https://www.xlstudio.gg/. You can also find a press kit here.

—ENDS—

Website: https://www.xlstudio.gg/

Twitter: https://www.linkedin.com/company/xlstudio/about/

LinkedIn:https://www.linkedin.com/company/xlstudio/about/

Press Contact: mark@xlstudio.gg

About XL Studio

XL Studio is an esports, gaming and digital culture-focused creative agency, operating across Europe and the US, that builds and executes gaming-related strategies for brands globally. These targeted strategies deliver engaging content, campaigns, events and activations to drive meaningful connections with gaming audiences leveraging 20 years of experience and a dedicated internal capability.