MATTEL AND OUTRIGHT GAMES BRING FRIENDSHIP AND FUN TO ALL CONSOLES AND PC THIS OCTOBER IN ‘BARBIE PROJECT FRIENDSHIP™’

Embark on a heartfelt adventure for children solo or with friends as Malibu and Brooklyn save the Malibu Waves Community Center

El Segundo, Calif. and London, UK (July 17, 2024) – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Outright Games, the leading publisher of family-friendly interactive entertainment, has revealed details of its upcoming game, Barbie Project Friendship™. This heartwarming adventure game will take players on a friendship-filled journey just in time to celebrate the 65th anniversary of Barbie™, ongoing now. Barbie Project Friendship will be available on October 25th on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC through Steam and the Microsoft Store.

Check out the full game announcement trailer here and additional assets here.

Follow the dynamic duo, Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they set out to save the run-down Malibu Waves Community Center with a total glam makeover, supported by friends and family. Along the way, unlock fabulous outfits, explore new areas of the community center, and dive into fun activities with familiar faces like making ice cream with Ken, renovating the arcade with Teresa, and customizing scooters with Nikki.

The game was created with the support of television series head writer Ann Austen, who has produced and developed numerous Barbie animated series and specials, including the iconic hit series Barbie Dreamhouse Adventures™ and Barbie A Touch of Magic™, which serve as the world in which Barbie Project Friendship is set. Featuring the original English voice cast from the TV series, fans and children can play the game’s main adventure solo or invite a real-world bestie to join in a series of mini-games in two-player local co-op.

"We are looking forward to bringing more Barbie adventures to a new generation of young players on all modern gaming platforms and PC for the first time,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “With Barbie Project Friendship, players can expect to create cherished memories with friends, embodying the spirit of fun, friendship, and creativity that Barbie represents."

“It is an honor to work with Mattel on such a profound and beloved brand,” said Stephanie Malham, Managing Director of Outright Games. “Barbie is an icon and role model for children across the globe, and we are so excited to bring the adventures of Malibu and Brooklyn to life.”

Since 1959, Barbie has been inspiring the limitless potential in every girl. Countless children have imagined their own adventures, shaping their futures through play. As Barbie celebrates her 65th anniversary, the brand is celebrating its legacy of inspiring stories and shaping the future.

Barbie Project Friendship will be coming to Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC available on Steam and the Microsoft Store on October 25th 2024.

###

About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Outright Games
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit: www.outrightgames.com.

Press Contacts:
Mattel
Casey McDonald
Casey.McDonald@Mattel.com

Outright Games
Swipe Right
outright@swiperight.gg