Press release -
GILLETTE NAMED AS OFFICIAL PARTNER OF THE ESPORTS AWARDS
- Gillette joins forces as the official partner of the prestigious Esports Awards, marking a partnership of two industry leaders set to deliver an unforgettable experience
- As part of the collaboration, Gillette will present the Esports Awards pre-show and will feature “Gillette resets” as transitions between segments at the Awards ceremony
LAS VEGAS, NV (November 28th, 2023) - The Esports Awards presented by Lexus, the most prestigious night in the esports calendar, is pleased to announce its latest partnership with the world’s leading expert in men’s grooming, Gillette.
As part of the partnership, Gillette will present the Esports Awards pre-show, promising a showcase of talent, innovation, and excellence in the esports world. Alongside this, Gillette has introduced ‘Gillette Resets’, as exciting transitions between segments of the main ceremony.
This partnership marks a significant milestone in the world of esports, uniting the acclaimed grooming brand Gillette with the prestigious Esports Awards to deliver an unforgettable event. Presented by Gillette, the Esports Awards Pre-show promises to be an exciting showcase of talent, innovation, and excellence in the esports world. Throughout the main ceremony, viewers will witness the fusion of gaming and grooming as Gillette introduces "Gillette resets".
With initiatives such as the ‘Gillette Gaming Alliance’ and the thrilling ‘Gillette Cup’ Fortnite Tournament, Gillette is no stranger to the world of esports and gaming. This partnership, the fusion of gaming and grooming, emphasises Gillette and the Esports Awards joint commitment of fostering and celebrating excellence in esports.
"We are thrilled to announce our exciting partnership with Gillette, a brand known for excellence and precision. This collaboration marks an essential step forward in our journey to honour and celebrate the incredible achievements of esports industry leaders,” commented Mike Ashford, CEO of the Esports Awards, “With Gillette's unwavering support, we are confident that we can continue to elevate and recognise the extraordinary talent within the esports community."
Project Love, a welcoming initiative by the Esports Awards, will receive generous support from Gillette. As part of this partnership, Gillette will contribute by providing special gifts to VIPs and guests attending the event. Project Love has been a cornerstone of the Esports Awards for several years, creating a warm and welcoming atmosphere for its esteemed guests.
The Esports Awards ceremony, presented by Lexus, is the highlight of a thrilling three-day celebration, including the PWR UP Las Vegas esports conference hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.
The Esports Awards 2023 campaign key dates:
- 28th November: Inaugural Scholars
- 29th & 30th November: Esports Awards 2023 presented by Lexus
The 2023 Esports Awards presented by Lexus is brought to you in partnership with Gillette, Xfinity, Logitech G, XIX Vodka, Oakley, and 5GRV.
For more information about PWR UP Las Vegas: https://bit.ly/45LwiEJ
Categories
Esports Awards
Founded in 2015, the Esports Awards is the most prestigious night in the esports calendar and the only global award show that aims to recognise esports excellence.
The Esports Awards is dedicated to showcasing world-class performance and innovation from every corner of the industry throughout the year and reaches its pinnacle at its end-of-year ceremony, considered the Oscars of esports. The ceremony celebrates everyone from the players, teams, media, hardware providers, games, events, and personalities that shape the esports industry.
The 2021 Esports Awards saw a record-breaking 20 million viewers across the campaign and 10 million votes counted. For 2023, the Esports Awards returns to Resorts World Las Vegas for the second time.
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About Gillette
For more than 120 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.
Media Contact and Assets:
Adam Jones, Swipe Right – adam@swiperight.gg
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