Press release -
Esports World Cup Reveals Mobile Legends: Bang Bang as First Participating Title
Multi-Year Partnership with MOONTON Games Will Accelerate Global Growth of Mobile Legends: Bang Bang, Celebrate Mobile Esports
Tuesday, January 23, Riyadh/Shanghai — Esports World Cup Foundation and global gaming developer MOONTON Games today announced Mobile Legends: Bang Bang (MLBB) as the first confirmed title for the inaugural Esports World Cup in Summer 2024. The multi-year partnership between the organizations will not only bring one of the leading mobile esports titles to Esports World Cup, but will also lean on the event's scale to bring the title to international fans around the world.
“We’re thrilled to welcome MOONTON Games as the first game developer joining the Esports World Cup with their leading title, Mobile Legends: Bang Bang” - said Ralf Reichert, CEO, Esports World Cup Foundation. “With one of the world’s most popular and watched mobile esports participating in our unique cross-club competition, we’re set to welcome millions of fans to the Esports World Cup platform - a place of celebration of video games and gaming culture, where the best players are recognized as competitive and cultural icons of the world’s fastest-growing sport.”
Esports World Cup will be home to the Mobile Legends: Bang Bang Mid-Season Cup, and will feature professional esports teams from 14 international regions and over 35 countries vying for the largest-ever prize pool in the game’s competitive history. The game occupies multiple spots among the most-watched esports events ever, including more than 5 million peak concurrent viewers of the M5 World Championship in December 2023. The multiplayer online battle arena (MOBA) mobile game is one of the most popular games worldwide, with over 110 million monthly active users globally and over 1.46 billion installations. The award-winning esports title is a proven leader in popularizing and professionalizing mobile esports internationally.
“Esports World Cup will elevate our presence in bringing Mobile Legends: Bang Bang to our millions of fans and new audiences, including those watching live in Riyadh and onscreen around the world,” said Lucas Mao, Managing Director of Global Esports, MOONTON Games. “We’re excited to be a part of this first-of-its-kind event this year and in the years to come as we strengthen ties with Mobile Legends: Bang Bang’s community in key regions such as Europe, the Americas, and the Middle East.”
MLBB will be one of multiple competitive titles coming to Esports World Cup, an eight-week festival celebrating the competitive excellence of players from around the world, in Summer 2024 in Riyadh. The first-of-its-kind competition aims to unite the world’s top esports titles and their players for high-stakes competition – all with the goal of recognising the world’s top esports athletes.
More details on the event and participating titles are coming soon. For more information on Esports World Cup, visit esportsworldcup.com. For more information on MOONTON Games, visit https://en.moonton.com/.
About Esports World Cup
The Esports World Cup is a global celebration of competitive excellence and esports fandom. For the first time in the history of esports, Esports World Cup features a unique cross-game competition structure that will pit the world’s top elite esports athletes against one another, across multiple game titles for the largest-ever prize pool. Debuting in the summer 2024, gamers, publishers, and fans from around the globe will come together in Riyadh, Saudi Arabia, to crown the world’s esports champions. https://esportsworldcup.com/en
About Mobile Legends: Bang Bang
Mobile Legends: Bang Bang is the most popular mobile Multiplayer Online Battle Arena (MOBA) game worldwide that brings communities together through teamwork and strategy. With over 1.465 billion installations and 110 million active monthly users, the award-winning game is among the top 10 most played in over 80 countries. With an extensive reach across the Asia Pacific region, the multiplayer is available in 139 countries with an expansive global esports presence.
About Mobile Legends: Bang Bang Esports
Established in 2017, Mobile Legends: Bang Bang Esports serves as a platform for players to pursue their dreams of becoming esports athletes and illuminate opportunities within the international esports ecosystem. MLBB Esports has since expanded to multiple leagues, including the MPL series hosted in Southeast Asia, Middle East and Latin America.
About MOONTON Games
Established in 2014, MOONTON is a global video game company dedicated to gaming development, publication and esports. With more than 1500 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, Philippines, Latin America, Hong Kong and mainland China. It has successfully launched a number of high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide.
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Esports World Cup media contacts:
Sean Morrison, JSA+Partners
Kelly Chiew
Head of Public Relations
Email: kellychiew@moonton.com
