ESL FACEIT Group enters a strategic partnership with white.market, a peer-to-peer Counter-Strike skins trading marketplace.

The partnership extends across the ESL Counter-Strike 2 Pro Tour and FACEIT digital platform in the EU and Latin America and includes a series of missions and events designed to enhance the experience of the CS gaming community.

London, January 31, 2024 ESL FACEIT Group (EFG), the leading esports and gaming entertainment company, and white.market, a peer-to-peer Counter-Strike (CS) skins trading platform, has announced a new global partnership today. The partnership extends across the ESL Pro Tour, EFG's open CS sports ecosystem, and the FACEIT digital platform in the EU and Latin America and is designed to introduce EFG's CS gaming community to new resources, safety features and experiences for skin trading enthusiasts.

The new partnership represents the evolution of a previous collaboration held with WhiteBIT and FACEIT to include white.market, a venture developed by the WhiteBIT development team. The partnership was formed in 2022, offering popular competitive formats, supported by WhiteBIT, on the FACEIT platform. Notably, in 2022, the partnership held the first Community Clash, with over 80,000 players, spearheaded by more than 70 top creators and talent from EU and LATAM. The live finals were held at DreamHack Valencia, with the top four qualifying teams competing for a $1 million USDT prize, shared across the winning clan.

white.market offers the CS gaming community a peer-to-peer skins trading platform that uses proprietary technology to eliminate bot trading and intermediaries, therefore simplifying the exchange.

"ESL FACEIT Group and white.market are united by the love of Counter-Strike”, said Oleksandr Shapoval, CEO of white.market. “Our mutual goal is to contribute to the community and to build a platform that creates a unique gaming experience for all. We have a vision to create more than the ordinary marketplace, and we welcome EFG to participate in this journey.

We are looking forward to the start of IEM Katowice 2024, for which we prepared several innovative activities and competitions. And it's only the beginning… GO RUSH B with us!"

The partnership extends beyond geographical reach; it involves white.market running missions, branded events, and drops on the FACEIT platform and at the ESL Pro Tour. Throughout the year, participants will receive numerous rewards and prizes, including coveted CS skins, FACEIT premium subscriptions, cash deposits, and exclusive discounts redeemable on the white.market platform. In addition, white.market looks to establish a physical presence at ESL Pro Tour live events, including EPT Championship, EPT Masters and EPT Challengers, with the launch at the upcoming Intel® Extreme Masters Katowice 2024, from January 31st - February 11th.