Press release -
ESL FACEIT Group and Porsche team up for DreamHack Dallas, Overwatch® Championship Series Major Partnership
Porsche To Showcase new all-electric Macan at Gaming Lifestyle Festival, Present MVP Award at OWCS Major Final
DALLAS, Texas — May 28, 2024 – ESL FACEIT Group (EFG), the world’s leading esports and gaming entertainment company, today announced sports car manufacturer Porsche as the Exclusive Automotive Partner of the first-ever Overwatch® Championship Series (OWCS) Major at Dreamhack Dallas. Taking place the weekend of May 31 to June 2 at the Kay Bailey Hutchison Convention Center, the collaboration marks Porsche’s first major partnership with an esports tournament operator, and an expansion of the brand’s partnership with Overwatch 2.
“Porsche's history of innovation and groundbreaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans,” said Jasmin Haasbach, VP, Global Brand Partnerships, ESL FACEIT Group. “We’re excited to bring these two celebrated brands together at DreamHack Dallas.”
As an official partner, Porsche will celebrate the OWCS Major player who drives their team to greatness by crowning the competition's Most Valuable Player. After crowning the winner on Sunday after the Grand Finale, fans can meet and greet the MVP at the new all-electric Porsche Macan right in front of the OWCS Major stage for photo and signature opportunities. Fans will also get exclusive access to custom content linked to Porsche's new all-electric Macan model –the inspiration behind one of Overwatch's latest Legendary skins for D.Va.
“This is the perfect setting for Porsche’s first partnership with an esports tournament,” said Ayesha Coker, Vice President of Marketing for Porsche Cars North America (PCNA). “OWCS and festivals like DreamHack offer new avenues to inspire the gaming community and reach the next generation of drivers, showcasing incredible new cars, like the new all-electric Macan, at the same time.”
DreamHack Dallas is one of North America’s biggest gaming festivals, featuring meet-and-greets with creators and celebrities, cosplay competitions, an indie gaming showcase, and more. This year’s three-day celebration of gaming culture will build off the success of the DreamHack Dallas 2023, which saw a record-setting 44,000 attendees, the most ever for a DreamHack festival in North America.
Badges for DreamHack Dallas start at $35 for a single day and $99 for three-day access, with OWCS add-ons to guarantee seating for the event starting at $29. More information is available at dreamhack.com/dallas/badges.
About Blizzard.
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 199 independently owned and operated Porsche dealerships in the U.S., three Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.
At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.
Photos and video footage are available to accredited journalists on the Porsche Press Database and on the Porsche Cars North America Newsroom.
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About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, DreamHack and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide. For more information visit www.eslfaceitgroup.com.
About DreamHack
DreamHack creates a world where the gaming community comes to life. The festivals, featuring everything gaming under one roof, create an arena where you can come to connect, explore, win, play a part, and be yourself through a gaming lifestyle experience. Attendees meet their favorite creators, experience professional esports tournaments, amateur and varsity gaming tournaments, world-famous bring-your-own-computer (BYOC) LAN party, cosplay championships, panels, art, activities, expo, screenings, live music, and more. DreamHack is part of ESL FACEIT Group, the leading competitive games and esports company.
