COACH LAUNCHES COLLABORATION WITH ROBLOX AND ZEPETO

COACH challenges gamers to express themselves virtually by offering its Spring 2024 collection in ZEPETO, Roblox’s Fashion Klossette and in the first-ever Fashion Famous 2 collaboration

Fashion Famous, the most popular fashion game on Roblox with over 2.2bn visits, launches its sequel, Fashion Famous 2, today

Watch the official launch trailer here and find assets here.

New York, July 18, 2024 - Today, global fashion house Coach announces its entry into leading immersive platforms and virtual experiences, by concluding its “Find Your Courage” campaign with a debut on all Roblox-compatible platforms and ZEPETO. From tomorrow, July 19, visitors can immerse themselves in three thematic experiences across two platforms including ZEPETO's Photo Booth, and Fashion Klossette and Fashion Famous 2 on Roblox. The integration features pieces from Coach’s Spring 2024 collection, including both free and purchasable virtual items such as the iconic Quilted Tabby shoulder bag.

Created to introduce Coach’s Spring 2024 collection, the “Find Your Courage” campaign follows virtual human imma as she embarks on a journey of self-discovery and ultimately finds the courage to be real. On her journey, imma travels through five different themed worlds, each created to speak to a different step in the journey toward self-expression, and each with its own unique set of ready-to-wear pieces and accessories. Today, elements of the “Find Your Courage” worlds will continue to inspire self-expression across leading immersive platforms, ZEPETO will feature the campaign’s Colorful World, Fashion Klossette will depict the Floral World and Fashion Famous 2 will recreate the Summer World from “Find Your Courage.” On these platforms, fans will also be able to dress their avatars in Coach’s Spring 2024 collection and find their very own Quilted Tabby.

Through the top fashion experiences on Roblo, Coach is encouraging people to strut their stuff and earn a free item with a cross-experience scavenger hunt. With over 30 million visits, Fashion Klossette introduces its take on Floral World, featuring a completely re-themed floral stage area and special on-platform Coach fashion items to style. Fashion Klossette offers fans the ability to share their uniquely styled looks from specially curated collections in an elevated immersive experience with innovative high-fidelity visuals.

The highly anticipated launch of Fashion Famous 2 will mark its first-ever luxury brand takeover, inspired by the Summer World from Coach’s “Find Your Courage” campaign. The sequel to the most popular fashion experience on Roblox with over 2.2bn visits, Fashion Famous 2 launches today and introduces a plethora of new body types, dynamic facial expressions and adjustable clothing placement designed to help people truly express themselves. Fashion Famous 2 will also offer matchmaking that groups same-level fashion fanatics to create more even competition. Coach’s takeover includes a transformed dressing room, a New York City-inspired subway stage and a winner’s podium featuring Summer World’s bright pink fields as a backdrop.

Using free Coach-inspired items to mix and match in Fashion Klossette and Fashion Famous 2, competitive fashionistas can embrace their pixel-perfect personal style and showcase looks on the runway for visitors to vote on. With Robux, users can access over 20 virtual Coach pieces from the house’s Spring 2024 collection, including the Quilted Tabby bag and ready-to-wear outfits. Both experiences will feature a scavenger hunt event in which users must find hidden items across Fashion Klossette and Fashion Famous 2. After completing Coach’s dedicated runway theme in both experiences, they can earn free Coach-inspired items.

Coach has introduced an immersive experience with social avatar app ZEPETO, offering an exclusive video booth staged on the vibrant bridge landscape of Colorful World to their community of over 400 million worldwide. Users can style their avatars with the latest Coach collections created in collaboration with one of their top creators, NOVA, and effortlessly create high quality branded user-generated content (UGC) including short form-videos. This dynamic interaction not only immerses users in the brand's aesthetic but also fosters organic user engagement through creative content creation. Coach will be the first luxury brand to release a limited item with edition numbers on ZEPETO, allowing select users to own a coveted virtual Coach item. The dedicated virtual Coach store showcases items purchasable with premium ZEMs, which users can earn through various in-app missions or direct purchases.

“Entering immersive platforms with 'Find Your Courage' represents an exciting moment for Coach, marking our innovative leap into connecting with a younger, digital-first audience,” says Sandeep Seth, Tapestry, Chief Growth Officer and Coach Global CMO. “It’s about creating a space where people can express their individuality and style in an environment where they feel most at home.”

Elisha Trice, Studio Director of Fashion Famous 2 development studio Sandbox Studios, comments, “It’s been an incredible opportunity to work with Coach on their “Find Your Courage” campaign. Fashion Famous has been running for almost ten years and has brought so many community members together over their shared love for fashion. With Fashion Famous 2, we wanted to give our community more freedom to express themselves and create an avatar that resonates with each individual. We’re honoured to be able to introduce Coach’s Spring 2024 collection as the first-ever luxury fashion collaboration in Fashion Famous 2 and can’t wait for players to experience these pieces in-game!”

From July 19-21, the Coach House on Fifth Avenue in New York City is opening its doors to the public for a special hands-on experience with each of these inspired collaborations. Step into this limited-time pop-up to experience self-expression with Coach fashion virtually and in the physical world.

The Find Your Courage collaboration will be available July 19 in ZEPETO on all IOS and Android devices, and the Fashion Famous 2 and Fashion Klossette takeovers will be available July 19 until August 19 on all Roblox compatible devices.

For more information follow @Coach; #CoachNY, #FindYourCourage

-ENDS-

About Coach

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

About ZEPETO

ZEPETO is a burgeoning virtual social platform where anyone can create whatever they imagine and share with the world. Since 2018, over 400 million global users have relied on ZEPETO to find community, explore new forms of entertainment, and express themselves through their avatars alongside the world’s most popular Brands, IP, and Celebrities. As a community platform powered by millions of creators via ZEPETO Studio, our platform is one of the most intuitive, immersive, and inclusive virtual spaces that exist today. Learn more about NAVER Z and ZEPETO at www.naverz-corp.com/en/ and https://blog.zepeto.me/en.

About Fashion Klossette

Founded by fashion executive and supermodel Karlie Kloss, Fashion Klossette is the premier destination for fashion, beauty, and self expression on Roblox. Uncover the best fashion the Roblox platform has to offer in a beautiful, fully immersive world. Users design their avatar from the ground up according to a theme, customising everything from shapes to make up, selecting items from their closet, gathering inspiration from others, and shopping from the Roblox catalogue. When time’s up, users display their looks and vote on others to climb the fashion ranks – earning Klossette coins and bragging rights along the way. The experience updates regularly with new items from celebrated ‘IRL’ brands and UGC creators, so come play and discover what’s next on Roblox. With over 30M visits since launch a year ago, Fashion Klossette inspires the next generation of fashion talent to express themselves.

About Fashion Famous and Fashion Famous 2

In Fashion Famous and Fashion Famous 2, developed by Sandbox Studio, players compete to create stylish outfits and showcase their virtual fashion on the catwalk. Fashion Famous 2 enhances the original with better graphics, more customization options, matchmaking, and additional features. Both games offer a fun, creative experience for fashion lovers of all ages. Players can express their personal style, keep up with the latest trends, and engage with a vibrant community of fellow fashionistas. Whether you dream of being a supermodel or just enjoy playing dress-up, Fashion Famous lets you unleash your inner designer.