Image - 13 January 2025

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Economy, Finance

Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"

On February 3, 2025, one of the Nordic region's largest hotel chains, Clarion Collection, will revert to its original name, Home Hotel, further emphasizing the feeling of home in the hotel experience. Alongside the rebranding, the chain will introduce a new concept, "Home until you’re home". The initiative is based on a recent survey by Novus, which reveals that 59% of respondents appreciate hotel

The Nordic region's leading hotel group

Strawberry is a portal to a wide variety of hotels, meetings, restaurants and spas, as well as great benefits and rewards for our members. With over 240 hotels across the Nordics, we offer hotel brands such as Comfort Hotel®, Quality Hotel™, Clarion Hotel® and Clarion Collection® Hotel, in addition to more than 40 independent hotels. Through the Strawberry app, web and membership, you get access to our universe of experiences, with our promise to make life more fun, meaningful and exciting.

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Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"

The Nordic region's leading hotel group

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