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Categories: advertising

'I stammer' ad, created by VML and shown by JCDecaux UK

BRAND RECOGNITION FOR STAMMA AT AN ALL-TIME HIGH

An omnibus poll conducted by YouGov on 25th January 2024 showed that brand recognition for STAMMA, the British Stammering Association, stands at a record high of 19%. This has risen dramatically since 2018, when only 2% were able to identify them as a charity for people who stammer.

Image of STAMMA advert featuring Peter mid-stammer with the words 'I'm  not drunk, I stammer'

STAMMA calls out damaging misconceptions in poignant campaign

STAMMA, the British Stammering Association, marks International Stammering Awareness Day on October 22nd with the launch of a new campaign highlighting the many misconceptions those with a stammer experience. Through a stop motion film and a series of out-of-home executions, It’s How We Talk beautifully captures people with a stammer mid-sentence, celebrating each moment while also calling out da

Arkwright & Granville in Open All Hours

25,000 PETITION TO BE DELIVERED TO BBC AND ITV 22ND OCTOBER

Less than half the population can name a character in TV or film who stammers; of those that were able to name someone, most entered either King George VI (The King's Speech) or Arkwright from Open All Hours. This is an indictment of media representation of people who stammer.

Nothing to see here - striking billboards from STAMMA

Nothing to see here - striking billboards from STAMMA

To mark the start of the the international conference STAMMAFest Global in Liverpool 24-28th August, STAMMA have launched a series of hard-hitting billboard adverts in Liverpool, showing people mid-stammer, with the words, 'Nothing to see here, I just have a stammer.'

A still from Not Just One Day

ON A SCREEN NEAR YOU

STAMMA has partnered up with the UK’s best-known cinema advertising contractor Pearl & Dean for a world first, a short film promoting a petition calling for people who stammer to be visibly and authentically portrayed in the media.

Not Just One Day, a short film promoting STAMMA's petition calling for greater media representation

INTERNATIONAL STAMMERING AWARENESS DAY, ISAD 22nd OCTOBER, STAMMA CAMPAIGN

A comical film, Not Just One Day,  has gone live on STAMMA social channels. The film follows the inner monologue of someone who doesn’t really believe in petitions, and finds them mostly vague or unrealistic, with the one exception being the new petition from STAMMA, which provides a focused and actionable change.STAMMA, which marks International Stammering Awareness Day on October 22nd with the l

It's How We Talk

Founded in 1978, STAMMA, the British Stammering Association, is a national registered charity dedicated to creating a better world for people who stammer. Through its website, stamma.org, helpline and backing of local meetup and self-help groups, STAMMA provides information and support for people who stammer and those living, supporting or working with them. STAMMA is a membership organisation with members taking an active role in the election of trustees and in the strategic direction of the charity.

Find out more at Stamma.org.

STAMMA

Box 140, 43 Bedford Street
WC2E 9HA London
United Kingdom