NEW SONY CYBER-SHOT™ DIGITAL CAMERAS INTRODUCE 3D SWEEP PANORAMA

Experience a new dimension of photography with this summer’s colourful additions to the Sony Cyber-shot™ range of digital cameras.

Beautifully slim, lightweight and easy to use, the Cyber-shot™ WX5 and TX9 both boast exciting new features for outstanding still picture quality compared with conventional compact cameras. Capable of shooting detail-packed Full HD (1920 x 1080, 50i) AVCHD movie clips, they’re the first Cyber-shot™ cameras from Sony that can capture amazing 3D images to enjoy on any 3D-compatible TV.

First-ever 3D Cyber-shot™ cameras

For the first time ever, 3D Sweep Panorama lets you shoot incredible 3D images without needing a bulky, complex double-lens camera system.

Just press the shutter button and the advanced Exmor R™ CMOS Sensor inside the Cyber-shot™ WX5 and TX9 captures a high-speed burst of frames as you sweep the camera from side to side. Information from up to 100 images is automatically combined to create a stereoscopic pair of frames. You can enjoy the incredible results by connecting the camera via HDMI to your 3D-compatible TV.

Cyber-shot™ offers even more exciting 3D image possibilities.  Also new this year, Sweep Multi Angle shoots a high-speed burst of fifteen frames, creating a ‘3D-style’ image of your subject that can be viewed from different angles. After shooting, just tilt the Cyber-shot™ from side to side: sensors inside the camera detect your movements, scrolling through the sequence of multi-angle frames as you tilt and view the camera’s LCD screen. Multi-angle views can also be viewed simultaneously on an ordinary 2D television as you tilt the camera.

You can also enjoy breath-taking panoramic shots with the Cyber-shot™ TX9 while you’re snorkelling or diving. Add an optional marine housing and select Underwater Sweep Panorama mode that optimises white balance for clear, natural results with underwater subjects.

Superior Auto mode: incredible low-noise images

The WX5 and TX9 are the first Cyber-shot™ cameras that can capture extremely low-noise images, evoking the expressive power of a digital SLR camera.

Powered by the 12.2 megapixel Exmor R™ CMOS Sensor, Superior Auto mode captures a high-speed burst of up to six frames when you press the shutter button. Camera settings are automatically optimised according to shooting conditions. Cyber-shot™ then combines information from each frame to create an exquisite, low-noise picture with wide dynamic range, as enjoyed by DSLR photo enthusiasts.  A bright F2.4 lens on the WX5 enhances low light shooting even further.

As an extra refinement, new Background Defocus makes it easy to achieve pro-style images, similar to the results achieved with a DSLR camera and wide-aperture lens. Cyber-shot™ rapidly shoots two frames when the shutter button is pressed. Position information between the foreground and background is analysed automatically, creating a single picture with your subject in sharp focus and a beautifully blurred background. New Soft Skin mode flatters portrait subjects even further, automatically removing small wrinkles and skin blemishes for effortlessly beautiful results.

Cyber-shot™ T99 – more style, more colour

Also available, the beautifully sculpted Cyber-shot™ T99 is guaranteed to turn heads with a choice of gorgeous new colour options. Inside its slim,  sculpted lines there’s plenty of smart technology – from Sweep Panorama and 720p HD movie recording to new Soft Skin mode. Like the Cyber-shot™ TX9, the T99 also features new Underwater Sweep Panorama mode for extra-wide sub-aqua scenes.

The beautiful, easy to use Cyber-shot™ WX5, TX9 and T99 digital cameras by Sony are available from mid-September 2010.