We have experienced another good winter season that has helped deliver a strong financial year with increased profit and exceeded financial targets. The number of skier days increased by 4 percent to 5.1 million, while the number of booked overnight stays increased by 5 percent to 524,000, says Mats Årjes, CEO at SkiStar.
SkiStar is launching its first new offer for guests since adding St. Johann, Austria to its range of ski resorts. Starting from winter 2016/2017, the Tyrolean ski resort of St. Johann will be included in SkiStar's season skipass, MySkiStar All.
Comments from CEO Mats Årjes: In summarising the first six months, we are pleased to present the best results in SkiStar's history. More guests in January, partly due to Valle’ s Winter Weeks and SkiStar Business, combined with a good winter half-term break contributed to the improved results. Booking volumes increased by 9 percent from the start of the season to the end of February.
We are embarking on the 2015/16 season with great confidence. The season has now opened at all of our destinations and we’re looking forward to welcoming our guests for the Christmas and New Year holidays. Booking volumes are still up 12 percent on the same time last year, and all weeks up until Easter have higher booking levels compared to the previous year, says Mats Årjes CEO.
SkiStar has been invited to participate in a preferential rights issue for shares in St. Johanner Bergbahnen GmbH. Acceptance of the offer means ownership of about 68 percent of the company’s shares. In conjunction with the offer, a letter of intent was signed between SkiStar and representatives of the three largest current shareholders stating that they will not participate in the share issue.
Philips TV launches a snow park in Åre in northern Sweden lit up by LED lamps in changing colors. The park will be open at night and offers this year’s skiers a brand new and unique experience.
Åre will start the ski season Friday 4 December. Cold and heavy snowfall has turned Åre into a wonderful winter landscape. The preparations for Åre Ski Opening 11-13 December and the FIS Alpine Ski World Cup competitions continue.
Åre, Sweden, have been allotted races in the FIS Alpine Ski World Cup on 12 to 13 Dec, 2015 from the International Ski Federation (FIS). The scheduled competitions will be held on Saturday12 December with Giant slalom for ladies and Sunday 13 December with ladies’ slalom. Åre has also the official season opening weekend.
SkiStar owns and operates the two largest ski resorts in Norway, Trysil and Hemsedal. In addition to Åre, Sälen and Vemdalen in Sweden.The German and English markets show a growing interest for ski holidays in the Swedish and Norwegian mountains. SkiStar´s fourth largest market, Germany, presents a 4 percent increase in comparison to the previous year and the English market is up by 64 %* .
Last winter, almost 10 metres* of natural snow fell at the SkiStar resorts in Sälen, Hemsedal, Trysil, Åre and Vemdalen. SkiStar invests continuously in improving the skiing experience, and in the run-up to the coming season we will be focusing in particular on developing facilities in Sälen and Vemdalen.
Sweden and Åre have already been allotted races in the FIS Alpine Ski World Cup on 12 to 14 March, 2015, but after proposals from the International Ski Federation (FIS) Åre has now also been offered the cancelled races from Val d'Isère and Courchevel, due to be staged in the respective resorts during the same weekend. The rescheduled competitions will be held on Friday 12 December with giant slalo
Winter has arrived in the Swedish and Norwegian mountains meaning that skiing is now open at all the SkiStar destinations: Sälen, Åre and Vemdalen in Sweden together with Trysil and Hemsedal in Norway. This coming weekend will see additional ski lifts and pistes become accessible.
SkiStar owns and operates five of the region's largest alpine ski resorts: Sälen (incl. Hammarbybacken i Stockholm), Åre and Vemdalen in Sweden and Hemsedal and Trysil in Norway. SkiStar's vision is to create memorable mountain experiences as the leading holiday operator for Scandinavia.
SkiStar's ski resorts are the perfect destination for those who are active and like to enjoy life to the fullest. Families and friends can enjoy fantastic days on the ski slopes. Many have discovered the joys of downhill skiing, but a holiday on the slopes is the perfect opportunity to exercise, to recharge your batteries and to socialise with friends and family.
Welcome to our ski destinations in Sälen, Åre, Vemdalen, Hemsedal and the city ski slopes of Hammarbybacken in the middle of Stockholm!
Sälfjällstorget
880 67 Sälen
Sweden
