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Kam City- Dismiss Generation Z Shoppers At Your Peril, Says Study
A new report examining the ‘Generation Z’ shoppers (aged 15 to 24) has been launched by independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.
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Topics
- Retail
Categories
- shoppers
- retail
- 2016
- gen z