Press release -
Former PROI Worldwide Global Chairman, Ciro Dias Reis, joins PRCA LATAM Board
The Public Relations and Communications Association (PRCA) has appointed Ciro Dias Reis, founder and CEO of both, Brazilian PR & Public Affairs firm Imagem Corporativa and Sustainability & Social Impact consultancy firm Walk4Good, to its LATAM Board.
Ciro served as Global Chairman of PROI Worldwide from June 2020 to June 2022 and remains at the board of this organization. He is also a board member of the International Communications Consultancy Organization (ICCO) and member of the Advisory Council of the Grady College of Journalism and Mass Communication, University of Georgia (US). Ciro Dias Reis also served as President of the Brazilian Association of PR companies (Abracom) for two terms and remains a council member of the organization.
PRCA International Director, Melissa Cannon MPRCA said:
“Ciro’s deep understanding of the market, along with his record of working with organizations to strengthen their LATAM presence on the world stage, will be a great asset to our Board. He will bring a wealth of knowledge, advice and innovative-thinking as we continue to grow our presence across the region - it’s a pleasure to welcome him to the LATAM Board.”
The PRCA’s international growth has accelerated rapidly in recent years with the Association now operating in 82 countries worldwide, with members of staff based in Argentina, Hong Kong, Singapore, Spain, Thailand, the UAE, the UK, and Thailand. The Global Advisory Board was formed in September, 2021, to expand the Association’s international operations, and build on this recent growth.
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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
