Press release -
Post Office And Channel 4's Amanda Lamb Tackle First Ever 24 Hour Property Challenge Within A TV Advert
The Post Office will stage the first ever ‘24 Hour Property Challenge’, exclusively within Channel 4 ad time starting Monday 14th April 2014.
The TV campaign sees the Post Office team up with Channel 4 property presenter Amanda Lamb to meet three home finance and property related challenges in a series of fast turnaround ads; each solved in less than a day and played out within ad breaks across the week.
The ad break innovations form part of the Post Office’s ‘Handled With Care’ marketing campaign and will act as a platform to highlight its financial services expertise and market leading product range, including mortgages and savings.
The challenges will be set by three members of the public, chosen from over one thousand applications via Channel4.com. The tasks could range from needing help on securing a new house to converting an unloved room.
The first 60 second spot will air on Monday 14th April during One Born Every Minute and will explain to viewers the first contributor’s property problem. The following day a 60 second ad will illustrate the challenge’s progress, before a final 90 second grand reveal is aired at 9:00pm.
This schedule will continue across the week, with two further property challenges, their progress and results broadcasting on Wednesday and Thursday and Friday and Saturday.
In parallel with the TV adverts, updates to the challenges will also feature on Post Office’s online and social platforms as well as in Post Office branches.
Martin George, Commercial Director at Post Office, said: “The Post Office 24 hour challenge is the ideal way of demonstrating our award winning range of financial services products.”
ENDS.
For more information, please contact:
Carmel McCarthy
Post Office Press Office
Tel: 020 7 250 2268
Mob: 07717 294529
carmel.mccarthy@postoffice.co.uk
Twitter @postofficenews @postofficenews
About the Post Office
About Post Office: Post Office Limited has an unrivalled national network of over 11,500 branches across the UK, more than all the high street banks combined, and sits at the heart of many communities across the country. The Post Office has made a commitment to no more branch closure programmes. It provides around 170 different services and products spanning financial services including savings, insurance, loans, mortgages and credit cards. Post Office also offers Government services; telephony; foreign currency; travel insurance and mail services.
It serves around 18million customers a week and a third of small businesses. 99.7% of the total population live within three miles of a post office. For many rural communities the post office is the only retail outlet. Post offices remain highly valued and trusted and are the focal point for many communities. For more information, visit www.postoffice.co.uk
Bank of Ireland UK has been the exclusive partner to the Post Office for the provision of financial services and products since 2003. The partners’ venture has become one of the UK’s fastest growing financial service providers with almost three million customers and a savings book of £18 billion and the leading supplier of foreign exchange in the marketplace.
Bank of Ireland has supported customers in the UK for many decades. Bank of Ireland UK plc, is a wholly owned subsidiary of Bank of Ireland Group, separately incorporated and is authorised and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Activities related to the Post Office partnership are conducted within this entity and as such, all retail deposits up to £85,000 with the Post Office are protected under the UK’s Financial Services Compensation Scheme and ring-fenced in the UK. At 31 December 2012 Bank of Ireland (UK) plc had a loan to deposit ratio of 77% with customer deposits of £23.3 billion utilised to fund customer lending of £18 billion (primarily comprising £12.6 billion of UK residential mortgages). In November 2010, in the UK Government's report 'Securing the Post Office network in the digital age', Bank of Ireland UK received the explicit support of the Coalition Government for its continued partnership with the Post Office.
Categories
About the Post Office
The Post Office (Post Office Limited) has an unrivalled national network of over 11,500 branches across the UK, more than all the high street banks combined, and sits at the heart of communities in Northern Ireland, Scotland, Wales and England. The Post Office has made a commitment to maintaining its network of branches at its current size and reach. It provides around 170 different products and services spanning financial services including savings, insurance, loans, mortgages and credit cards; Government services; telephony; foreign currency; travel insurance and mail services.
The Post Office serves over 17 million customers a week and a third of small businesses. Some 99.7% of the total population live within three miles of a post office and over 97% live with one mile of a post office. For many rural communities, the post office is the only retail outlet. Post Offices branches remain highly valued and trusted, and are the focal point of many communities. For more information, visit http://www.postoffice.co.uk/.
Please note the Press Office team can only deal with enquiries from the media. Unfortunately they do not have access to customer information so can not help with customer enquiries.
If you have an enquiry regarding any Post Office product or service please visit postoffice.co.uk or call 0845Local call rates apply. Call costs may vary depending on your service provider. Calls may be monitored or recorded for training and compliance purposes. 611 2970.
