![Photo: Constantin Meyer; German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS])](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto:good,w_746/nymrdy7auigzrzkjctfb)
For the ISH digital 2021, the Pop up my Bathroom trend platform staged an exhibition featuring lots of important new products for the on-trend bathroom – and also presented it in the form of a digital 360-degree tour.
In the live stream format Pop up my Bathroom Magazine, the information platform for creative bathroom planning, architecture and design, representatives from the bathroom industry and trades, creatives and planners discussed the sector’s most important trends during the ISH digital 2021.
For the ISH digital 2021, communications platform Pop up my Bathroom is presenting three long-term trends for planning and designing bathrooms. Every day, the industry platform initiated by the German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]) and Messe Frankfurt will be broadcasting live from the ISH digital TV studio in Frankfurt.
Cleanliness thanks to dirt and bacteria-resistant surfaces, touchless controls and hygienic luxury toilets: there’s more demand for hygiene in the bathroom than ever before. The bathroom sector’s smart solutions for growing hygiene requirements are a major theme at the ISH digital 2021 too – whether for hotel bathrooms, public toilets or private lifestyle bathrooms.
There’s always demand for a cosy home – especially in corona times. Which is why it’s plausible to assume that the pandemic will have an impact on the colour palette in the bathroom. It’s a fact: more and more bathrooms are being designed in beige tones.
![Photo: Karsten Jipp, German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS])](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto:good,w_746/kl3axz1590zaig9webpx)
A growing number of people with plans to build or renovate their home are dreaming of a bathroom that can do more – a place where they can switch off, relax and be active. After the experiences of the last year, the outside world seems more uncertain than ever before – and the private spa concept is becoming all the more valuable for individual wellbeing.
Even if the new trend towards using wallpaper in the bathroom won’t take over from tiles completely, wallpaper undoubtedly brings a very fashionable element to bathroom planning, which otherwise tends to take a long-term view. Because whereas the choice of tiles could well accompany an entire generation of bathroom users, wallpaper comes with the option of replacing it more easily.
The strictly geometric circle is conquering the bathroom: no other element has influenced its design so much in recent years as the arc. From 45 to 360 degrees, anything goes – as long as it’s minimalist.
Jens J. Wischmann, managing director of the German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]), on growth markets, trends in bathroom design and Inside | Outside, the Pop up my Bathroom motto for the ISH digital 2021.
Pop up my Bathroom, the information platform for creative bathroom planning, architecture and design, is kicking off the next bathroom season: for the ISH digital 2021, the communication campaign of the German Bathroom Sector Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]) and Messe Frankfurt is shining a spotlight on the latest trends in bathroom design.
Pop up my Bathroom, an initiative of the German Sanitary Industry Association (Vereinigung Deutsche Sanitärwirtschaft e.V. [VDS]) and Messe Frankfurt established in conjunction with the ISH, is an experimental platform for architects, bathroom planners, interior designers and journalists.
