Press release -
Müllerlight Teams Up With Fashion Designer Julien Macdonald For Tasteful Limited Edition Collection!
Müllerlight launches the accessory to be seen with this season thanks to Julien Macdonald, sensational style and a whole lot of flavour!
Julien Macdonald has taken the brand’s hero flavours of Strawberry and Smooth Toffee and worked his stylish magic, introducing two brand new limited edition designer pots!
The Fashion Week favourite is known for his glitzy and show-stopping creations, and this, combined with the tantalising taste of Müllerlight, ensures spoonfuls of style this season. Müllerlight yogurts are fat free and contain 99 calories or less per pot, and now with eye-catching metallic and star designs on pack, Müllerlight is one stylish treat!
In the past year volume sales of Müllerlight have reached over 360 million which equates to over £157million[1] in value sales. It is hoped these chic new look pots will help to continue this success.
Michael Inpong, Müller Dairy Marketing and R&D Director, says:
“Following on from the success of our designer collaboration last year, we are excited to see how consumers react to the fabulous Julien Macdonald pots. They are fun, edgy and unique, and the distinctive designs are a perfect reflection of the delicious, fat free yogurt inside each pot.”
Fashion Designer Julien Macdonald, OBE, says:
“My Müllerlight pots are the ultimate fashionable treat and at 99 calories or less, it’s a moment on the lips that you can enjoy.”
The must-have limited edition pots are available in stores from mid-September, as singles with an RRP of £0.69.
[1] Nielsen MAT TY WE 16.08.14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Chocolate Trifle and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
