Press release -
Müllerlight launches NEW Müllerlight Goodies - still an unbelievable 99 calories or less!
Introducing new Müllerlight Goodies – the latest launch from the UK’s number 1 yogurt brand![1]
Available From 8th March in three delectable flavour combinations, new Müllerlight Goodies is the first ever Müllerlight yogurt with a mix of delicious crunchy pieces on the side, bringing a whole new level of enjoyment, texture and taste to the sumptuous low-fat yogurt. And it’s even more irresistible as each variant of the indulgent, creamy-tasting and crunchy Müllerlight Goodies twin pot is an unbelievable 99 calories or less.
The Müllerlight brand has already begun 2015 on a high, reaching the highest ever 4 weekly share of the Chilled Yogurt and Pot Desserts market of 9.4%, and highest ever retail sales value, selling £16.3m in the same period.[2]
Michael Inpong, Chief Marketing Officer for Unternehmensgruppe Theo Müller, says: “The aim is that Müllerlight Goodies will capitalise on the success of the brand already this year. We know that consumers increasingly want new flavours and taste experiences, but aren’t prepared to compromise on fat or calorie content. New Müllerlight Goodies offers them the delicious Müllerlight yogurt they know and love, but now will a side of crunchy “goodies” in a handy twin pot - all low fat and 99 calories or less.”
Variants in the range are lemon yogurt with mini meringue style pieces, strawberry yogurt and white chocolate coated balls, and toffee flavour yogurt with chocolate coated balls for a satisfying crunch. Müllerlight Goodies will be available in single flavour 4 packs with an RRP of £2.69 per pack.
[1] Nielsen MAT data
[2] Nielsen 4 weekly data to 31st Jan 2015
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
