Press release -
Müllerlight Greek Style Launch New Fruitopolis Range: The Taste Sensation of the Summer!
Müllerlight is set to shake up the Greek Style category again with the major launch of new mouth-watering Fruitopolis - the only Greek style yogurt range with a fruit layer on top… AND it’s unbelievably fat free, with 90 calories or less per pot!
A completely new taste sensation, Müllerlight aims to transport consumer’s taste buds to a Greek paradise with each heavenly layer of Müllerlight Fruitopolis. Topped with a tempting sumptuous real fruit layer, the irresistible, thick and creamy-tasting Greek Style yogurt makes for a tantalising and fat-free wow moment!
Since its launch in 2012 - the biggest launch in the category in the past five years - Müllerlight Greek Style yogurt consistently proves to be a hit with consumers, with the brand’s value sales up 25.7% in the last 12 months[1], and a retail sales value of over £46m![2]
Müller Dairy’s Marketing and R&D Director Michael Inpong, says:
“Consumers adore our creamy tasting, fat free Müllerlight Greek Style, and with the launch of our new Fruitopolis range we’re thrilled to offer them a totally new and innovative way to enjoy the Greek Style yogurt we know they love, and can feel good about eating.
“Müllerlight Greek Style Fruitopolis is a major launch for us, one we hope will inject excitement back into the category since we burst onto the scene in 2012, and we’ll be supporting it with a brand new £6m media campaign.”
Available in three delicious flavours, Strawberry, Cherry and Peach & Passion fruit, Müllerlight Greek Style Fruitopolis will launch on a rolling basis from the 16th of June, available in singles and four packs with an RRP of 75p and £2.49 respectively.
ENDS[1] Nielsen MAT to 26/4/14
[2] Nielsen MAT to 26/4/14
Topics
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Chocolate Trifle and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.
