Mondelēz International Launches Cadbury Dairy Milk Packaging in UK&I using Certified Recycled Plastic

• The company’s iconic Cadbury Dairy Milk and Cadbury MiniSnowballs 110g sharing bars made in Bournville now includes30% certified recycled plastic within its packaging.
  
• New packaging innovation uses the mass balance approach -certified by ISCC (International Sustainability and CarbonCertification).
• Part of a broader global business goal to reduce the use of virginplastic material in its overall plastic packaging portfolio by 5% by 2025

LONDON 28thSeptember 2021 – Mondelēz International today announcesthat its Cadbury Dairy Milk and Cadbury Mini Snowballs 110g sharing bars,which are made in Bournville and sold in the UK and Ireland, are nowwrapped in packaging with 30% recycled plastic (using the mass balanceapproach). The company has started to roll out the packaging innovation onmore than 28 million sharing bars.

Using the mass balance approach the post-consumer, recycled plasticpackaging will be independently certified by ISCC and supplied in partnershipwith Amcor, a global leader in developing and producing responsiblepackaging for food and other industries and signals the high demand for thismaterial within the UK.

This world first for Cadbury is part of Mondelēz International’s wider globalgoal to reduce the use of virgin plastic material in its overall plasticpackaging portfolio by 5% by 2025, assuming constant portfolio mix.

The company is already using 75% recycled plastic (RPET) content in itsDairylea Lunchables packaging in the UK and will also begin using certifiedplastic with recycled material using the mass balance approach in itsPhiladelphia tubs and lids from next year. This latest project on CadburyDairy Milk is another example of how Mondelēz International is deliveringthe companies ‘Pack Light and Right’ sustainable packaging strategy and itsefforts toward the UK Plastic Pact targets.

Dirk Van de Put, CEO Mondelēz International said that the UK is leading theway in its use of recycled material and investing in solutions for a circulareconomy for packaging waste. “Until recently, flexible plastic packaging hasbeen considered a single use material. The development of advancedrecycling technology and our significant investment in this material meansit’s now possible for Cadbury fans to enjoy their favourite sharing bars moresustainably here in the UK.”

He continued, “Most excitingly, this is just the beginning of our journey to usemore recycled plastic in our packaging. We’re committed to using morerecycled plastic in our packaging in the coming years, as access andavailability of advanced recycling technology increases.”
“I am enormously proud to witness this important innovation to our iconicCadbury packaging, made in Bournville – the heart and home of Cadbury”said Louise Stigant, UK Managing Director, Mondelēz International.“We arevery keen to reduce our use of virgin plastic across our full range and thisinnovation signals our demand for this material and much needed investmentinto the UK recycling infrastructure to produce it.”

Earlier this year Mondelēz International again joined forces with industry tolead, finance and launch the UK’s biggest flexible plastic householdcollection and recycling pilot – Flex Collect. The pilot will inform UKGovernment how to incorporate flexible packaging into existing collectionservices across different geographies and demographics, developing bestpractice and giving confidence to the recycling and packaging supply chain toinvest in advanced recycling facilities that can process this material.

Mondelēz International is also a member of the UK Plastics Pact and asignatory of the Ellen MacArthur Foundation’s New Plastic Economy GlobalCommitment.