Press release -
Local Birmingham employees award substantial grants to charities
Local employees at Mondelēz International have selected Birmingham LGBT and GroceryAid to receive substantial donations from The Cadbury Foundation.
This year, to mark the 200th anniversary of the iconic Cadbury brand, a special roadshow for colleagues toured locations across the UK inviting them to vote for charities to receive a share of £200k from The Cadbury Foundation.
After receiving the most votes from regional colleagues, Birmingham LGBT received a £8,000 grant, with GroceryAid awarded a £5,000 donation from The Cadbury Foundation.
Birmingham LGBT will use the grant to continue their important work raising awareness of the needs of lesbian, gay, bisexual, and trans (LGBT) people in Birmingham and beyond. The funding will help them advocate for greater inclusion and create opportunities that allow LGBT individuals to fully participate in and contribute to their communities.
Steph Keeble Director at Birmingham LGBT commented, “We are delighted to receive this extremely generous donation and will use the money to continue to deliver services that support the mental health and wellbeing of the LGBTQ+ community in Birmingham.”
GroceryAid will use the funding to provide free and confidential financial, emotional, and practical support to colleagues across the grocery industry, ensuring they receive vital help during challenging times.
Mandi Leonard, Welfare Director at GroceryAid, commented: “We are delighted and extremely grateful to have been nominated for a £5,000 Cadbury Foundation donation. The funds will be used to provide free and confidential financial, emotional and practical support to colleagues from across the grocery industry.”
The Cadbury Foundation, which is celebrating its 90th anniversary next year, was set up in 1935 in recognition of Richard and George Cadbury and their investment in the welfare of their employees and the local community, and to continue their work.
Kelly Farrell, Community Affairs Manager at Mondelēz International, added: “As we celebrate the incredible 200th anniversary of Cadbury’s, we’re also celebrating two centuries of giving back - investing in our communities and making a real difference.
“Carrying on the spirit of the Cadbury brothers is something we’re deeply proud of, as we continue to support amazing charities and projects like GroceryAid and Birmingham LGBT that positively impact countless lives each year.”
For more information on The Cadbury Foundation, please visit www.cadbury.co.uk/about/impact/cadbury-foundation/.
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About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on Twitter at https://www.twitter.com/MDLZ.
About Cadbury Foundation
The Cadbury Foundation was founded in 1935 in recognition of our company founders’ investment in the welfare of their employees and communities. Today, the Foundation’s ethos acknowledges this heritage, supporting community programmes and charity partners with a focus on wellbeing, skills and passions of its colleagues.
About Cadbury
For 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted The Grocer’s Britain’s Biggest Brand 2022*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of its customers is hugely important and so Cadbury helps run Be Treatwise, to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced a programme to bring all Cadbury standard chocolate products predominantly purchased for consumption by children, under 100 calories. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities. For more information visit www.cadbury.co.uk.
