Press release -
Quotation Junction Boosts PPC Conversion Rates with Lead Forensics
QUOTATION JUNCTION, the UK’s No.1 lead generation specialist in Office Equipment supplies has seen a 150% return from its Google PPC investment in just 5 days through the innovative use of Lead Forensics web analytic software.
Quotation Junction supplies B2B sales leads to companies across industry, with a particular specialism in the office equipment area. The company operates an industrious online community that exists to provide impartial advice, using a matching engine to connect buyers with suppliers within their geographic area. Acting as an important link in the sales procurement process, Quotation Junction saves their customers time and money by providing prequalified leads and competitive quotes from a comprehensive network of trusted suppliers.
Ensuring a quality volume of B2B sector specific web traffic is an integral part of Quotation Junction’s business success. Recent marketing efforts resulted in a surge of traffic and an increase in unique visits, aided by Google PPC campaigns. But frustrated by the conversion rates and with a limited ongoing spend, the company was determined to see a greater return from its overall marketing outlay.
Kirsty Mills, Marketing Manager, Quotation Junction says “Not all web visits end in a tangible enquiry, but we were keen to make our PPC campaign investment work even harder for us. We see many web journeys often aborted before the critical stage of completing a download form, which can be disheartening after all the hard work to get them to find you in the first place. It’s a common frustration with many marketers, but by using Lead Forensics software we have been able to analyse our website traffic in much more detail and employ clever new follow-up strategies as a result. “
“With Lead Forensics we have gained a real competitive advantage, achieving a 150% return on our PPC investment in just five days, with only three sales. We now have complete visibility of the businesses who have visited the site, the search terms they used to reach us, how long they stayed and which pages they visited. This provides us with invaluable additional insight which has enabled us to track lost sales opportunities and significantly increase our conversion rates in a really short space of time."
For further information, visit www.leadforensics.com?src=pr ; email info@leadforensics.com or call +44 (0) 207 206 7293
-ENDS-
Topics
- Partnerships, cooperations
Categories
- b2b
- b2b marketing
- b2b technology
- business-to-business
- lead generation
- marketing automation
- website tracking
- website traffic software
- website visitor tracking
- web analytics
- quotation junction
- office equipment
- office equipment suppliers
- photocopiers
- vending machines
- pitney bowes
- mars
- ricoh
- kenco
- aviva
- itv
Regions
- England
Note to Editor:
About Quotation Junction
QUOTATION JUNCTION, the UK’s No.1 lead generation specialist in Office Equipment supplies has years of hands-on experience in the lead generation market, providing prequalified B2B sales leads to customers throughout the UK. The company is rapidly expanding and employs a dedicated account management team fully trained to ensure that clients get the best rate of return from their sales leads.
Quotation Junction has over 500 suppliers, within different industries nationwide, including Mars, Pitney Bowes, Kenco, Konica Minolta and Ricoh. Quotation Junction recently launched a new product called the Lead Exchange, a new system where customers can buy and sell sales leads in real time. This enables companies to make the most from their own marketing and earn an extra income from the leads that they are unable to deal with. Founded in 2005, the business is located in Hertford. For further information visit www.quotationjunction.com; Tel: 0800 612 9536; Email kirsty.mills@quotationjunction.com
About Lead Forensics
Founded in 2008, Lead Forensics is a leading specialist in online B2B lead generation. Lead Forensic technology enables users to access real-time customer and prospect intelligence by uncovering new and lost website sales opportunities. This highly intelligent software provides organisations with detailed website visitor data, designed to increase sales conversions and generate greater return on investment from marketing spend. Lead Forensics serves the UK and international B2B industries from Manufacturing, IT, Financial Services, Professional Services and Corporate Hospitality, to Digital Marketing Agencies, Media and Publishing. Customers include Dun & Bradstreet, ISIS, Panasonic, Aviva and ITV. Lead Forensics is a privately held company, based in central London.
For further information, visit www.leadforensics.com?src=pr ; email info@leadforensics.com or call +44 (0) 207 206 7293
For PR and media enquiries contact: Lucy Bridle, Herd Public Relations, E. lucy@herdpr.co.uk
Lead Forensics