Hövding Sverige AB files for bankruptcy
Hövding Sverige AB files for bankruptcy.
Hövding Sverige AB files for bankruptcy.
Hövding, the revolutionary Swedish airbag for cyclists, announced a partnership with Justebikes, an online and in-store e-bike retailer. The partnership highlights the changing shift in cycling attitudes in the UK, with safety and convenience now the key focus points for urban cyclists.
Today Hövding, the manufacturer of the revolutionary airbag for cyclists, announced sales across the globe have reached 50,000 units since 2012. 2016 was a record year for Hövding, with sales more than double between September and December compared to last year.
“For centuries we’ve understood that the best way to protect your head is by wearing something on your head. And here we come, challenging that old truth”, Fredrik Carling, discusses the technology behind the world's first airbag for cyclists in an interview broadcast live on US Channel CNBC.
The Hövding CEO Fredrik Carling is presenting the world's first airbag for cyclists to a hundred delegates at a conference on the changing face of road safety in London on 24 January. The Road Safety Conference will focus on the challenges and opportunities faced by those involved in road safety in the UK.
Researchers at Stanford University highlight the airbag for cyclists by the Swedish company Hövding, and found in a study that the thickness and stiffness of the Hövding helmet is "near perfect" in terms of protecting against concussion and head injuries caused by accidents.
The wearing of head protection when bike riding, and the attitudes for or against it, vary heavily from one jurisdiction to another. The cycling culture of some countries dictates free-flowing hairdos unimpeded by a hard shell, while in other countries, the law makes sure just about everyone wears a helmet when riding.
People are cycling more than ever before. In cities around the world, people are leaving their cars at home and taking their bikes instead in order to arrive on time. For many people a bike is not just a bike – it is a lifestyle.
The Swedish company Hövding, who plans for a listing on Nasdaq First North on June 16, has signed a strategic development and production agreement with the Japanese company Nihon Plast, one of the leading airbag manufacturers globally.
Fredrik Gertten’s short film about the Hövding bicycle helmet has been a hit on Vimeo and other digital platforms and has been viewed over 20 million times. The film is part of a series of short films about ideas that change the world.
Malmö filmmaker Fredrik Gertten’s film “The Invisible Bicycle Helmet” is a short film in the “Focus Forward” series that is designed to highlight exceptional peo
The autumn darkness is descending and Christmas will soon be upon us. Time to start thinking about Christmas presents! Bread-makers, sat-navs and juice-extractors – the best-sellers at Christmas usually reflect the times we live in and are often connected with a renewed interest in something. The Hövding airbag cycle helmet fits in well with this. Could there be a better Christmas present for some
The Hövding airbag for cyclists has received a great deal of attention in England and sales of the innovation from Sweden are increasing in the UK market. The properties of the Hövding were demonstrated at the London Cycling Show on 12 September with the aid of a stuntman and a staged bicycle accident.
"I see a rapidly growing demand for the Hövding airbag for cyclists in the UK market. Compare
The proportion of cyclists in the UK using the traditional cycle helmet has risen over the past few years. At the same time, tests show that, in an accident, serious – even fatal – head injuries can still occur with approved cycle helmets that have passed the legal requirements. The Hövding airbag cycle helmet is an exception to this. It has achieved astonishing results in tests, which have s
Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.
The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.
Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.
The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.
Monbijougatan 17C
211 53 Malmö
Sweden