Hövding Sverige AB files for bankruptcy
Hövding Sverige AB files for bankruptcy.
Hövding Sverige AB files for bankruptcy.
The new spring covers for Hövding’s airbag for cyclists feature natural block colours – olive, beige and grey – and a classic outdoor fabric from British Millerain. Operating since 1880, this textile mill is famed for the quality of its hard-wearing waxed cotton fabrics, which are used to great effect by leading brands such as Barbour and Belstaff.
A new study shows that Hövding’s airbag for cyclists significantly reduces the risk of both head and neck injuries in the most common cycling accidents, compared with a traditional helmet. The researchers behind the study developed a method that uses computer models of the human body to assess injury risks in simulations of common cycling accidents.
Many people continue to brave the elements as the cold and harsh weather of winter sets in, still cycling to work, school and other daily activities. Hövding’s new Vinter cover is designed to provide extra warmth and comfort during the cold months, and make sure you’re seen in the dark. The cover is lined with a soft and functional, thermoregulating fleece that feels gentle and warm.
As the summer comes to an end, darkness quickly descends on our streets and cycle paths, making it vital to be seen by other road users. Hövding, the Swedish firm behind the acclaimed airbag for cyclists, is taking reflectors to a whole new level. The Airbag Inside cover is the autumn favourite that increases visibility on the roads.
Spring is approaching, with longer and sunnier days. The perfect time to bring out Swedish innovation Hövding’s colourful cover, with its tropical influences from the plant kingdom. The Brazil cover adds a splash of personal style to your cycling and colours to match the brighter days ahead.
Sofia Svensson has been appointed new CEO of the innovative Swedish company Hövding. Fredrik Carling will leave his role as CEO after ten years and Sofia Svensson will succeed him in the first half of 2022.
Swedish firm Hövding is taking its business up a gear in the German market through a strong new agency partnership with ALPINA Sports, part of the market-leading UVEX Group in Germany. Sales of Hövding’s airbag for cyclists have shot up in Germany in recent years. The new business model ensures an even greater presence in the German market, with broader sales channels and marketing.
"With continued improvement of the gross margin that was up 11 percentage points compared to last year and 5 percentage points compared to the second quarter this year, we are well on par with our roadmap towards profitability." Read the Quarterly Report July - September 2021 from Hövding Sverige AB.
With summer ablaze with colour, Hövding is taking inspiration from the plant world, serving up tropical influences and rainbow reflecting covers that add personal style to your cycling trip while increasing your visibility on the roads.
No cycle helmet has ever offered as much protection as Hövding’s – that is the conclusion of extensive cycle helmet tests conducted by the independent French testing institute Certimoov at the University of Strasbourg. Hövding’s airbag for cyclists demonstrates superior protection and drastically reduces the risk of brain injury, according to the report.
Hövding launches partnership with premium UK bicycle retail chain Velorution. Hövding will be introduced in all four stores across London and online, right in time for the spring cycling season of 2020.
The Swedish company, known for its innovative airbag for urban cyclists, has joined forces with the tech concession, taking its UK distribution up a gear and bring its latest version Hövding 3 to retail at Selfridges.
The third generation of Hövding’s unique airbag for urban cyclists is now being launched. It is the biggest move yet for the Swedish innovation company. After four years of research and development, the new Hövding is easier to use, can be adjusted in size, has advanced airbag technology and is equipped with Bluetooth for functions such as ICE to contact next-of-kin in the event of an accident.
Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.
The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.
Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.
The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.
Monbijougatan 17C
211 53 Malmö
Sweden