Hövding Sverige AB files for bankruptcy
Hövding Sverige AB files for bankruptcy.
Hövding Sverige AB files for bankruptcy.
The new spring covers for Hövding’s airbag for cyclists feature natural block colours – olive, beige and grey – and a classic outdoor fabric from British Millerain. Operating since 1880, this textile mill is famed for the quality of its hard-wearing waxed cotton fabrics, which are used to great effect by leading brands such as Barbour and Belstaff.
A new study shows that Hövding’s airbag for cyclists significantly reduces the risk of both head and neck injuries in the most common cycling accidents, compared with a traditional helmet. The researchers behind the study developed a method that uses computer models of the human body to assess injury risks in simulations of common cycling accidents.
Many people continue to brave the elements as the cold and harsh weather of winter sets in, still cycling to work, school and other daily activities. Hövding’s new Vinter cover is designed to provide extra warmth and comfort during the cold months, and make sure you’re seen in the dark. The cover is lined with a soft and functional, thermoregulating fleece that feels gentle and warm.
As the summer comes to an end, darkness quickly descends on our streets and cycle paths, making it vital to be seen by other road users. Hövding, the Swedish firm behind the acclaimed airbag for cyclists, is taking reflectors to a whole new level. The Airbag Inside cover is the autumn favourite that increases visibility on the roads.
Hövding, a Swedish innovation, has been named “Best in Test” among the cycle helmets recommended by Belgian consumer organisation Test Aankoop. In tests, Hövding demonstrates superior protection and drastically reduces the risk of brain injury.
Cyclists connected to Hövding’s app have now clocked up more than a million bike rides. The millionth ride took place Tuesday in Fredriksberg, Denmark. Together, Hövding cyclists have covered a distance equal to 94 laps around the world.
The third generation of Hövding’s unique airbag for urban cyclists was launched in September 2020. It was the biggest move yet for the innovation company. A documentary describes the work behind the product, and the excitement of launching a product after many years of research and development.
Data collected from over 22,000 cyclists clearly shows how coronavirus has affected and continues to affect cyclists’ patterns of movement in cities throughout Europe. Hövding, which is behind the airbag for cyclists, can see from data from Hövding cyclists that they are using their bikes again out on the roads.
Cyclists wearing Hövding have together cycled the impressive distance of 1 million kilometres since September. This revelation comes from the data collected through the app that cyclists using Hövding 3 can upload.
The cyclists who have uploaded the Hövding 3 app have taken 308,308 bike trips, corresponding to 25 laps around the world and a CO2 saving of 254 tons compared to driving a car the s
Hövding launches partnership with premium UK bicycle retail chain Velorution. Hövding will be introduced in all four stores across London and online, right in time for the spring cycling season of 2020.
Hövding released its third-generation airbag last autumn. Now, a new range of covers for Hövding 3 featuring classic patterns from renown fabric producers teams with Hövding’s advanced technology.
The Swedish company, known for its innovative airbag for urban cyclists, has joined forces with the tech concession, taking its UK distribution up a gear and bring its latest version Hövding 3 to retail at Selfridges.
The third generation of Hövding’s unique airbag for urban cyclists is now being launched. It is the biggest move yet for the Swedish innovation company. After four years of research and development, the new Hövding is easier to use, can be adjusted in size, has advanced airbag technology and is equipped with Bluetooth for functions such as ICE to contact next-of-kin in the event of an accident.
130,000 of Hövding’s airbags for cyclists are now in circulation on our roads, with almost 20,000 sold in the last three months. More and more people choose to stay safe in traffic by wearing a Hövding, and this is evident in the company’s third quarter interim report.
Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.
The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.
Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.
The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.
Monbijougatan 17C
211 53 Malmö
Sweden