Release of two new covers for your Hövding. The Hövding covers are designed to be worn – and these two additions are designed to be warm. Hövding, the invisible helmet for urban cyclists, has always been about more than just safety. It's a statement of personal style and an expression of individuality. And with these two new covers you can ride in style throughout the winter season.
The new spring covers for Hövding’s airbag for cyclists feature natural block colours – olive, beige and grey – and a classic outdoor fabric from British Millerain. Operating since 1880, this textile mill is famed for the quality of its hard-wearing waxed cotton fabrics, which are used to great effect by leading brands such as Barbour and Belstaff.
Many people continue to brave the elements as the cold and harsh weather of winter sets in, still cycling to work, school and other daily activities. Hövding’s new Vinter cover is designed to provide extra warmth and comfort during the cold months, and make sure you’re seen in the dark. The cover is lined with a soft and functional, thermoregulating fleece that feels gentle and warm.
As the summer comes to an end, darkness quickly descends on our streets and cycle paths, making it vital to be seen by other road users. Hövding, the Swedish firm behind the acclaimed airbag for cyclists, is taking reflectors to a whole new level. The Airbag Inside cover is the autumn favourite that increases visibility on the roads.
Spring is approaching, with longer and sunnier days. The perfect time to bring out Swedish innovation Hövding’s colourful cover, with its tropical influences from the plant kingdom. The Brazil cover adds a splash of personal style to your cycling and colours to match the brighter days ahead.
During last autumn, Hövding released its third-generation airbags for cyclists, and next up is their spring collection of covers. Spruce up your spring look with “Neo Mint” and “Leopard” covers while increasing your visibility on the road.
Hövding released its third-generation airbag last autumn. Now, a new range of covers for Hövding 3 featuring classic patterns from renown fabric producers teams with Hövding’s advanced technology.
As the autumn/winter darkness approaches, it is more important than ever to be visible in traffic. Hövding, the company behind the renowned airbag for cyclists, has therefore taken its reflector accessories to the next level for its new autumn collection of covers – complete with a newly developed material with rainbow-coloured reflective qualities.
Hövding, the airbag for cyclists, has shock absorption three times better than that of conventional cycle helmets. It protects more of the cyclist’s head and in a study by Swedish insurance company Folksam scored by far the best results in the impact test. The study tested 13 cycle helmets.
Hövding is a collar for cyclists, worn around the neck. The collar contains a folded up airbag that infl
On a number of occasions the 27th of August, the invisible Hövding bicycle helmet saved riders from injury in guerrilla crashes during the Mercedes‐Benz Fashion Week in Stockholm.
You can view action replays of all the guerrilla crashes performed by Stuntgruppen here: http://www.youtube.com/hovdingsverige
Hövding was recently voted ’best in test’ by insurance company Folksam in its big bicyc
Malmö 19 June 2012
The high profile cycle helmet company Hövding has recruited a managing director with a high profile to match, Fredrik Carling from Diesel. Hövding is in an expansion phase with sales planned to launch in a number of major European countries next spring.
Up until now management of Hövding has been shared between its two founders Anna Haupt and Terese Alstin. They are
Malmö, 11 June 2012
The Swedish insurance company Folksam has just published the results of a large test of cycle helmets performed during the spring. Folksam chose to test the 13 most popular helmets for adults using more rigorous tests than required by law. The test showed that Hövding was by far the best cycle helmet.
‘Hövding was more than three times as good as the best conventional cyc
Hövding was one of the winning designs at the 50th Anniversary of the prestigious D&AD Award!
Read more:
http://www.dandad.org/awards/professional/2012/categories/prod/product-design
After seven years in development, Hövding, the attention-grabbing and award-winning invisible cycle helmet is now for sale in stores. Hövding and the helmet’s exclusive retailer DesignTorget both had long waiting lists, but at last the wait is over for everyone who doesn’t want to have to choose between their hair or their life.
The Swedish invention Hövding has today been presented with the world's largest design award, the international INDEX: Award. The prestigious design award, worth EUR 100,000, was presented during a formal ceremony at Copenhagen's Opera House in the presence of the Crown Prince and Crown Princess of Denmark on Thursday evening.
Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.
The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.
Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.
The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.
Monbijougatan 17C
211 53 Malmö
Sweden