Hövding Sverige AB files for bankruptcy
Hövding Sverige AB files for bankruptcy.
Hövding Sverige AB files for bankruptcy.
Sofia Svensson has been appointed new CEO of the innovative Swedish company Hövding. Fredrik Carling will leave his role as CEO after ten years and Sofia Svensson will succeed him in the first half of 2022.
Hövding, the airbag for cyclists, has shock absorption three times better than that of conventional cycle helmets. It protects more of the cyclist’s head and in a study by Swedish insurance company Folksam scored by far the best results in the impact test. The study tested 13 cycle helmets.
Hövding is a collar for cyclists, worn around the neck. The collar contains a folded up airbag that infl
On a number of occasions the 27th of August, the invisible Hövding bicycle helmet saved riders from injury in guerrilla crashes during the Mercedes‐Benz Fashion Week in Stockholm.
You can view action replays of all the guerrilla crashes performed by Stuntgruppen here: http://www.youtube.com/hovdingsverige
Hövding was recently voted ’best in test’ by insurance company Folksam in its big bicyc
Malmö 19 June 2012
The high profile cycle helmet company Hövding has recruited a managing director with a high profile to match, Fredrik Carling from Diesel. Hövding is in an expansion phase with sales planned to launch in a number of major European countries next spring.
Up until now management of Hövding has been shared between its two founders Anna Haupt and Terese Alstin. They are
Malmö, 11 June 2012
The Swedish insurance company Folksam has just published the results of a large test of cycle helmets performed during the spring. Folksam chose to test the 13 most popular helmets for adults using more rigorous tests than required by law. The test showed that Hövding was by far the best cycle helmet.
‘Hövding was more than three times as good as the best conventional cyc
Hövding was one of the winning designs at the 50th Anniversary of the prestigious D&AD Award!
Read more:
http://www.dandad.org/awards/professional/2012/categories/prod/product-design
After seven years in development, Hövding, the attention-grabbing and award-winning invisible cycle helmet is now for sale in stores. Hövding and the helmet’s exclusive retailer DesignTorget both had long waiting lists, but at last the wait is over for everyone who doesn’t want to have to choose between their hair or their life.
The Swedish invention Hövding has today been presented with the world's largest design award, the international INDEX: Award. The prestigious design award, worth EUR 100,000, was presented during a formal ceremony at Copenhagen's Opera House in the presence of the Crown Prince and Crown Princess of Denmark on Thursday evening.
Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.
The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.
Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe.
The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.
Monbijougatan 17C
211 53 Malmö
Sweden