Brand new book club for commuters launches in July

Commuters on Thameslink and Great Northern will be able to enjoy a new discounted book every month as Govia Thameslink Railway (GTR) launches a book club, Books On The Go.

Passengers log on to a dedicated micrositehttp://www.thameslinkrailway.com/destinations/books-on-the-go for the book club, which will feature a new title every month from the UK’s leading publishing houses. They’ll be able to read about the book, download a sample chapter via a pdf and benefit from great discounts.

Book club members will receive a £2 discount off the RRP at participating WHSmith stores*. Each month exclusive competitions and prizes will be offered to passengers as well as free copies of the selected books to those willing to read and review.

The first book is the captivating debut novel ‘The Book of Lost and Found’ by Lucy Foley and this campaign will be supported by WH Smith Travel. GTR’s overall venture is in partnership with mostra.

David Innis, Commercial Director for GTR said:

"Personally I enjoy to read while commuting, this is also very popular with our passengers and I’m really pleased to be able to partner with mostra to offer them the opportunity to join our new book club. Passengers will be able to read and review a new book every month.

“I hope our passengers will find the books available to be interesting reads and will be encouraged to talk to their fellow commuters about their latest book.”

Passengers will be able to find out more via digital posters at key train stations including St Pancras and King’s Cross, on Thameslink and Great Northern’s website, and on social media.

Ends

Notes to editors

*Terms and conditions of discount voucher.

Subject to availability. One purchase per voucher. Offer valid between 1st July and 7th August 2015

at WHSmith Travel stores including those at Airports, Railway Stations, and Hospitals. Excludes

WHSmith High street stores, Garden Centres and Workplaces, Motorway Stores, Outlet Stores,

Online, ‘Books by WHSmith’ at Selfridges, Harrods, Arnotts and Fenwick’s stores and WHSmith

‘Local’. Photocopies will not be accepted. No cash alternative. WHSmith reserves the right to reject

any voucher it deems, in its sole discretion, to have been forged, defaced or otherwise tampered

with. Cannot be used in conjunction with any other promotional voucher or discount card.

About Govia Thameslink Railway

Govia Thameslink Railway (GTR) began running Thameslink (Bedford to Brighton, Sutton and Wimbledon) and Great Northern (London to Peterborough, Cambridge and King’s Lynn) rail services on 14 September 2014. A small number of services and stations previously operated by Southeastern transferred to GTR in December 2014 and in July 2015 the Southern and Gatwick Express routes will be incorporated into the franchise. GTR will then be the largest rail franchise in the UK in terms of passenger numbers, trains, revenue and staff: GTR will carry about 273 million passenger journeys per year, employ around 6,500 people and generate annual passenger revenues of approximately £1.3bn. www.gtrailway.com www.thameslinkrailway.com

About mostra mostra is one of the leading partnership marketing and sales promotion agencies in London. Having developed and implemented numerous promotions over the past 20 years, mostra knows what makes a brand partnership work, how to drive sales, increasing loyalty and extend brand awareness.

Our experience enables us to deliver creative, well-executed campaigns across a range of channels that benefit both our clients as well as our brand partners.