Brakes adds more Oumph! to their offering with plant-based Balls and Kebab Spiced Pieces

As foodservice is starting to open up in the UK, Oumph! are proud that Brakes, the UK's leading foodservice wholesaler, has added two of Oumph!'s most popular products to its wholesale offering: Oumph! Balls and Oumph! Kebab Spiced.

Sam Welcome, Procurement Manager at Brakes UK says:

“With the increased demand for plant-based products, Brakes has led the way in ensuring that operators have easy access to the widest range of plant-based products available. These new products from Oumph! are excellent additions to our range, which is already the largest in foodservice. We loved them and we know our customers will too."

Nick Jacobs, Head of Business Development for LIVEKINDLY Collective in the UK, says:

"I am delighted that Brakes has added these two delicious Oumph! products to its range. With its national coverage and wide appeal across all sectors of the foodservice sector Brakes is the perfect wholesale partner at a time when the demand for plant-based recipe options is growing.”

The following Oumph! products are now available at Brakes:

• Pulled Oumph! – Soya chunks in a delicious barbecue sauce that can be fried from frozen and served as a filling for tacos, a topping for burgers, in a sandwich or atop a pizza.

• Oumph! Balls – Swedish meatless meatballs from Oumph! is a real family favourite and will ‘roll’ perfectly into all your favourite dishes.

• Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix - just add fresh vegetables and sauces to create your own plant-based kebab.

• Oumph! The Chunk – This is an unseasoned version, ready for chefs to add their own herbs, spices and creativity. Extremely versatile, try Oumph! The Chunk in curries, lasagne, Asian-inspired dishes or even as a fish substitute for fish and chips with a twist.

All Oumph! products available from Brakes are made from soya. They are suitable for vegans, and free from dairy and gluten.

Oumph! provides a great solution for caterers as it is both easy to use and versatile. It can often be difficult to get texture into vegan dishes but Oumph! provides a unique structure and texture that replicates meat fantastically and which really lends itself to a multitude of dishes. Coupled with that, it is easy to cook from frozen and appeals to meat eaters as well as vegetarians and vegans so it is an ideal all-rounder.

Oumph! Awards

• Oumph! was awarded Best Brand 2021, by World Food Innovation Awards.

• Pulled Oumph! won three awards in The World Food Innovation Awards (2019)

- Best Foodservice/Catering Product

- Best Plant-based Product

- Best Street Food Brand

Oumph! Kebab Spiced

• Best New Food Product of the Year Foodmatters Live (2018)

• Best Vegan Meat - PETA UK (2018)

The Chunk was awarded Gold in FreeFrom Eating Out Awards (2018)

About Oumph!

Award-winning, plant-based Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and comes in different varieties seasoned with organic herb and spics, as well as an unseasoned version - Oumph! The Chunk.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It's suitable to grill, boil, sauté, deep-fry or heat over an open fire.

In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

Oumph! is one of LIVEKINDLY Collective’s brands.

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.

As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale. Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat and No Meat, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable, delicious food options.

Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com and @livekindlyco on Instagram.

LIVEKINDLY Collective has 470 employees and sells in more than 40 countries around the world. To learn more, visit www.thelivekindlyco.com.

Useful Oumph! links

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