Ahold Delhaize is joining the European purchasing alliance EURELEC

E.LECLERC and REWE Group have signed an agreement with the Netherlands-based group Ahold Delhaize to welcome the European retailer as a third shareholder of the European retail alliance joint venture EURELEC.

Established in 2016 by German and French independent retailers REWE Group and E.LECLERC, EURELEC hereby shares the intention to integrate the negotiation and purchasing of large multinational manufacturers of A-brands for Ahold Delhaize in Europe, with a focus on Benelux. Following the approval of competition authorities, the preparations will start in 2024, and the joint sourcing as of 2025.

With this new partnership, EURELEC will further contribute to the effective realization of an open single European market for the negotiation and trading of the brands of the largest international FMCG manufacturers and purchase them at the fairest price possible for the benefit of the consumers of the three retailers in Europe.

EURELEC is the result of the strategic intention of European independent retailers REWE Group and E.LECLERC to foster fair and realistic consumer prices in their stores through effective adoption of the principles of the European single market. These food retailers work together cross border to negotiate with large, international consumer manufacturers. As a European wholesaler, EURELEC acts as a single sourcing platform reducing the complexity and cost of sourcing for large international manufacturers. EURELEC challenges through open and fair negotiations the difference of price requested by FMCG manufactures across the European Union. The accession of Ahold Delhaize confirms the relevance and effectiveness of EURELEC as European joint purchasing platform. Together with Ahold Delhaize benefiting from the cross-border joint purchasing experience accumulated by EURELEC, all retail partners – and especially their European consumers - will eventually benefit from fair purchasing prices across a larger number of national markets throughout Europe.

“We experienced price differences between European countries that cannot be objectively explained other than that some manufacturers sell the exact same product at different prices in EU countries. We owe it to our consumers to keep food affordable in these challenging times and grant them access to a true European single market. Ahold Delhaize is looking forward to joining EURELEC, as a leading European Retail Alliance promoting open and fair price negotiation of the largest FMCG brands across Europe which ultimately benefit our customers” says Wouter Kolk, CEO of Ahold Delhaize Europe & Indonesia.

“Together with Ahold Delhaize, REWE Group and E.LECLERC share the common vision of creating a level playing field for the benefit of our consumers across Europe. Together, we will be even more efficient and effective in strengthening the single market” according to Hans-Jürgen Moog, President of the Board of EURELEC.

Even though this year marks the 30 anniversary of the European single market, European retailers are still confronted with a fragmentation of the single market by international suppliers at the expense of European consumers. Retail alliances such as EURELEC support their retail partners in keeping prices affordable for consumers, which is very important in these times of record high FMCG inflation across Europe and great instability of value chains due to global macro-economic disruptions.