Blog post -
Small business start ups get a voice on local radio
Six months ago 107 Meridian FM made a commitment to back local business. Today the show is booked up 10 weeks in advance.
Every week, a national brand comes on air to discuss a topical big issue and this is followed by a local business owner enjoying an hour of airtime to tell their story. The show has proven to be a big hit, giving local start-ups a media platform that backs innovation and enterprise in the community.
The team at elephant communications presents the show. The team creates the interview schedule for local firms and conducts the interviews. The show is an extension of the elephant’s own pro bono CSR programme to give free support to local business start-ups, which has been running for three years.
Recent local businesses that have appeared on air each Monday drive time include:
Charlotte Wright Photography
Charlotte spoke about her most recent photography, especially her signature bluebell photo shoots. She also discussed the challenges she faced starting up her company and her passion for the job. She also talked about how to strike a healthy work-life balance.
Discover more:
http://www.charlottewrightphotography.co.uk/
Coles Estate Agents
Matt Cole who is a Partner at Coles Estate Agents came in and gave an interesting talk about the current situation with the housing market in and around the East Grinstead area. Being based in the area, Matt will be back on air next month to discuss seasonal home buying trends.
Discover more:
http://www.colesestateagents.com/
Martell’s
Managing Director, Roger Martell, told us a lot about the history of Martell’s and his grandfather’s ideas and business vision, which still live in the business today. Roger also spoke about the personal approach you get with his company and how they have expanded their business based on building relationships.
Discover more:
Buss Merton
Alex Lee, a Partner at Buss Merton Solicitors spoke to us about the range of everyday legal issues facing both consumers and small businesses. He shared his firm’s vision and reasons why they decided to open a branch in the town. He also told us about the expansion of the company.
Discover more:
Cath Adam Jewelery
Cath Adam talked about the innovative hand made silver jewellery she makes and how she is thriving as a small business and marketing it well on social media. She also told us about her design of an elephant for Rylan Clarke during the 2014 Elephant Parade national tour.
Discover more:
RHRW Clutton
Oliver Harwood who is a Partner at RHRW Clutton spoke on air about national consumer research on home buying and issues that often confuse consumers. He told us about all the services that the firm provides - and why they set up in the first place.
Discover more:
KOGO LTD.
Martin Bannister, Managing Director at KOGO, spoke about cyber crime and problems online. Martin told us about his firm’s unique selling points and the big IT challenges that small businesses are currently facing. KOGO LTD Are based in East Grinstead and are growing quickly.
Discover more:
The Green Light Company
James Moore who owns the company spoke about different types of lighting and how he runs his small business. He told us about his past before setting up the company. James told us about the inspiration for his company and what makes them stand out to bigger businesses.
Discover more:
If your small business is interested in coming on the radio and having some fun send an email to lucy@elephantcommunications.co.uk
Topics
- PR, Communication
Categories
- big footprint
- community
- consultancy
- elephant communications
- guy bellamy
- heavyweight thinking
- small business advice days