Media Trends and the Coalition Consumer: Fourth research seminar announced for February 2012.

Following high levels of demand for the three research 'super-seminar' events that elephant communications and HPI Research announced for January 2012, which are now fully booked, an additional fourth London session is being scheduled for February.

The sessions represent a coming together of two 2012 research probes, which shed new insights on the consumer mindset and outlook for the year ahead. Guy Bellamy, Managing Director of elephant communications will present the findings of new research, which explores the changing face of news consumption in the UK for 2012. The new material, prepared for a number of university lectures this winter, will be available publicly for the first time. Bellamy's session will examine whether content or channel is king to the news consumer and will examine whether the economic downturn or technology is proving most significant in shaping how people follow the news. The study will also reveal the story themes and topics that people say they want to follow in 2012 and will report on consumer reaction to many of the new online and mobile formats of news supply that are gaining momentum.

Juliet Strachan, Managing Director at HPI research will showcase the latest findings from the HPI Research 'Coalition Consumer' study, a far-reaching and in-depth exploration of consumer outlook and financial coping strategies under the coalition government. The tracking study follows people's hopes and fears, economic confidence and financial outlook and adopts an attitudinal approach to share an insightful and dynamic understanding of consumer responses to the economic downturn.

Both these areas of research shed light on consumer behaviour and attitudes during challenging economic times and the new material will prove useful in helping in-house PR and marketing teams consider strategies and themes for the year ahead. Both studies will bust myths, ask questions and help organisations to put the consumer truly at the heart of their thinking for 2012. The free-of-charge seminars will be ticket-only events for in-house executives and bookings will be made on a first-come first-served basis. For further information on the new February event contact: info@elephantcommunications.co.uk.