elephant launches new training services

Building on its range of planning and creative services, elephant communications has launched a new series of training services.

The new services include two formats of media training plus coaching exercises devised to help in-house teams with audience segmentation, campaign planning and evaluation work.

At a time when the consumer’s appetite for current affairs information has become more serious, elephant research indicates there is an over-riding desire for brands to cast aside jargon and communicate in plain English. The media training services elephant has created are tailored to the tone of communications that news consumers are looking for in a changed economic climate.

The media training services will be led by senior members of the elephant team, people that draw on many years experience both asking and answering interview questions.